IPG Mediabrands · 3 days ago
Manager, eCommerce Search
United States
Full-time
Remote
Mid Level
$90K/yr - $100K/yr
3+ years exp
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Responsibilities
Manage eCommerce Associates on the team and take ownership / drive their career development
Cross-Brand oversight of all eCommerce campaigns, including coordination of planning, activation, and reporting
Supporting the team Director/Associate Director with ongoing client strategy and team management
Establishment of team and client centric processes to improve overall team performance and minimize risk of human error
Professional communication with clients, vendors, and partner agencies with emphasis on storytelling and driving action
Understanding client goals and how to maximize those measures of success through tactical strategies and technologies
Creation and delivery of effective media plan details for integrated paid eCommerce and co-op advertising campaign efforts – in context to wider media efforts
Partner with team leads in forecasting for media planning to build and maintain best possible recommendations for performance
Developing, optimizing, and maintaining eCommerce campaigns for clients, including coordination of assets between creative agencies and client teams and budget management.
Brainstorming/researching targeting and copy ideas for specific campaigns, including new betas and opportunities with our partners.
Development, execution, and testing across campaign variables that create client-specific insight and feed future successions of testing.
Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis.
Analyzing and reporting data on a daily / weekly / bi-weekly / monthly & ad-hoc basis
Develop, document, and implement eCommerce media best practices within client accounts.
Keeping abreast of industry news and developing POVs to communicate relevant updates to client.
Qualification
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Required
Bachelor's Degree or Equivalent Experience
Minimum 3-4 years of marketing experience
Experience in web analytics, ad tracking, and other biddable media (e.g., Paid Search)
Strong working understanding of the eCommerce industry and platforms, including major players and supporting technology (e.g., Pacvue, Skai, Criteo, etc.)
Proven ability to understand high-level client goals and how they translate into eCommerce strategy when applied via online technologies
Understanding of broader media planning and buying – to ensure integration / coordination with wider media objectives occur
Process oriented, with the ability to juggle many tasks at one time. Time management and project management skills are critical.
Ability to effectively communicate processes and tactics to clients, peers, and junior members of the team
Excellent written and verbal communication skills
Extensive knowledge of Microsoft Excel, and excellent quantitative and qualitative analysis skills
Preferred
2+ years of eCommerce experience preferred
Benefits
Medical and dental coverage
401(k) plans
Flex spending
Life insurance
Disability
Employee discount program
Employee stock purchase program
Paid family benefits
Discretionary time off days
Company-wide Appreciation Weeks
Wellness Days
Company
IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG).
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Justin Wroe
Chief Executive Officer, IPG MediaBrands US
Kostas F.
CTO
Company data provided by crunchbase
