Impinj · 20 hours ago

Marketing Technology Lead

Seattle, WA

Full-time

Remote

Senior Level, Lead/Staff

$99K/yr - $151K/yr

5+ years exp

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Comp. & Benefits

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Responsibilities

Digital production management: Be responsible all website and marketing automation projects, ensuring timely delivery and high-quality output. Manage resources, including external contractors, to meet project goals.

Workflow design: Design and implement efficient internal workflows and processes to enhance productivity and collaboration across teams.

Operational documentation: Create and maintain comprehensive operational documentation, ensuring all processes and procedures are clearly defined and accessible.

Training: Train and support team members on the effective use of marketing technology tools, fostering a culture of continuous learning and improvement.

MarTech stack integration: Ensure seamless integration of the MarTech stack with appropriate system integrations and automations, streamlining team member functions and enhancing overall efficiency.

Backlog management: Recommend and prioritize projects that align with the MarTech strategy. Manage the backlog and coordinate development projects with IT and vendors to achieve desired outcomes.

Reporting and analytics: Monitor and resolve data quality and reporting issues within MarTech systems. Generate and distribute detailed campaign, website, and performance reports to inform decision-making.

IT and vendor relationship management: Forge strong partnerships with IT and key vendors to optimize the marketing technology infrastructure and drive innovative solutions.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Content Management Systems (CMS)Marketing AutomationWebsite AnalyticsCRM ToolsSalesforce ReportingDatoramaKenticoPardotSalesforce CRMGoogle AnalyticsLooker StudioBacklog ManagementRelationship ManagementData Quality Monitoring

Required

Bachelor's degree in communications, marketing, business, public relations, journalism, English, liberal arts, or similar discipline

5+ years of experience with content management systems (CMS) for managing and optimizing website content, using marketing automation for lead generation, and email marketing campaigns

3+ years of experience in running digital production projects, including managing resources, designing and implementing efficient workflows and processes to streamline operations, timely delivery, backlog management and prioritization

Expertise in website analytics for tracking and analyzing website traffic and campaign performance

Strong knowledge of CRM tools for managing customer relationships and integrating marketing efforts

Familiarity with tools in monitoring data quality, generating reports, and providing actionable insights to improve marketing strategies, such as Salesforce reporting and dashboards and Datorama (Salesforce Marketing Cloud Intelligence)

Strong collaboration and relationship management skills to partner effectively with IT and external vendors