Motive · 3 days ago
Senior Field Marketing Manager
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Responsibilities
Design and Execute Segment Marketing Strategies
Develop and implement tailored marketing programs aligned with the overall GTM strategy including field events, executive programs, partner initiatives, trade shows, and targeted digital campaigns.
Act as the primary marketing point of contact for aligned sales teams, ensuring seamless collaboration and program execution.
Drive Demand Generation and Pipeline Growth
Develop and execute targeted campaigns to generate qualified leads and enhance pipeline for the Enterprise segment.
Ensure programs align with sales goals and regional opportunities while leveraging corporate campaigns and content.
Cross-Functional Alignment
Collaborate with internal teams (Product Marketing, ABM, Demand Gen, Partner Marketing, etc.) to build cohesive marketing initiatives.
Work closely with sales teams to communicate program objectives, gain buy-in, and drive participation.
Analyze and Report on Performance
Measure the success of programs using key performance indicators
Provide insights during pipeline reviews, quarterly business reviews, and strategic planning sessions to guide future initiatives.
Budget and Vendor Management
Oversee marketing budgets, ensuring efficient allocation and maximizing return on marketing investment.
Manage vendor relationships for event production and program execution.
Customer and Partner Collaboration
Collaborate with strategic partners to design joint initiatives, enhancing marketing reach and impact.
Leverage customer feedback and insights to continuously refine marketing efforts.
Qualification
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Required
5+ years of experience in field or regional marketing within B2B SaaS, enterprise software, or technology.
Proven ability to design and execute successful demand generation campaigns and field programs.
Proficiency in marketing tools such as Salesforce, Marketo, Tableau, 6Sense, Asana.
Strong collaboration and communication skills with experience working cross-functionally in a fast-paced environment.
Demonstrated ability to analyze data, report on program performance, and optimize based on findings.
High energy, self-directed, team player.
Willingness to travel up to 30%.
Benefits
Health, pharmacy, optical and dental care benefits
Paid time off
Sick time off
Short term and long term disability coverage
Life insurance
401k contribution
Company
Motive
Motive builds technology to improve the safety, productivity and profitability of businesses that power the physical economy.
Funding
Current Stage
Late StageRecent News
Game Industry Business
2024-04-13
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