Galen Mental Health ยท 2 days ago
SEO Manager
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Responsibilities
Develop and execute comprehensive search engine optimization strategies to achieve business objectives in the behavioral healthcare sector.
Monitor and analyze website performance using SEO tools and analytics platforms, providing regular reports and recommendations for optimization.
Collaborate with content creators on the marketing team to develop and optimize high-quality, keyword-rich content for improved organic visibility.
Work closely with our Director of Online Marketing to ensure optimal content performance.
Execute link-building activities to ensure quality links from reputable sources.
Conduct thorough keyword research and SEO analysis to identify relevant target keywords and phrases.
Develop and execute effective on-page and off-page SEO strategies to improve website visibility and SERP rankings
Optimize website content, meta tags, headers and URLs to ensure alignment with target keywords and enhance search engine crawlability.
Identify technical SEO issues and implement solutions for improved website performance and user experience.
Stay abreast of emerging SEO trends and technologies, exploring innovative approaches to enhance our SEO efforts further.
Other duties as assigned
Qualification
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Required
2+ years of experience as an SEO manager within healthcare or a similar SEO-focused role.
In-depth knowledge of SEO best practices, search engine algorithms and digital marketing trends.
Basic understanding of website design, development, HTML/CSS coding, Pay Per Click (PPC) advertising and link-building strategies.
Familiarity with social media marketing and its impact on SEO.
Knowledge of technical SEO, including speed optimization for web and mobile.
Proficiency with SEO and analytics tools like Google Search Console, SEMrush, Google Keyword Planner and Google Analytics.
Knowledge of A/B testing, local SEO and SEO reporting tools.
Experience with content management systems (CMS) and website optimization platforms, including WordPress.
Experience with SEO for local businesses and Google My Business optimization.
Preferred
Behavioral healthcare experience strongly preferred.
Relevant SEO certifications (such from Google and/or SEMrush) preferred.
Benefits
401(k)
401(k) matching
Dental insurance
Flexible schedule
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Parental leave
Referral program
Vision insurance