Bounteous · 2 days ago
Strategist, Loyalty & CRM
United States
Full-time
Remote
Mid Level
$75K/yr - $98K/yr
3+ years exp
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Responsibilities
Support all phases of CRM and loyalty engagements including goal setting, campaign planning/testing, launch strategy, and ongoing marketing optimization
Identify gaps in the customer experience and assist in creating the ideal customer journey
Aid in developing marketing plans that align with our client’s customer, brand, and business objectives and drive incremental revenue
Review and synthesize client’s customer data, competitive space, and market to identify opportunities for program evolution and long-term planning
Aid in leading strategic planning sessions with the ability to identify opportunities & prioritize initiatives
Consistently measure, monitor, evaluate, and refine 1:1/CRM programs to maximize incremental revenue and profit
Define audience, segmentation, data requirements, use cases, and tests for CRM messaging
Identify KPIs and collaborate with analysts to deep dive into consumer insights that inform recommendations
Collaborate closely with cross-functional teams across product, creative, solutions engineering and customer success to ensure the strategy is properly executed
Qualification
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Required
Support all phases of CRM and loyalty engagements including goal setting, campaign planning/testing, launch strategy, and ongoing marketing optimization
Identify gaps in the customer experience and assist in creating the ideal customer journey
Aid in developing marketing plans that align with our client’s customer, brand, and business objectives and drive incremental revenue
Review and synthesize client’s customer data, competitive space, and market to identify opportunities for program evolution and long-term planning
Aid in leading strategic planning sessions with the ability to identify opportunities & prioritize initiatives
Consistently measure, monitor, evaluate, and refine 1:1/CRM programs to maximize incremental revenue and profit
Define audience, segmentation, data requirements, use cases, and tests for CRM messaging
Identify KPIs and collaborate with analysts to deep dive into consumer insights that inform recommendations
Collaborate closely with cross-functional teams across product, creative, solutions engineering and customer success to ensure the strategy is properly executed
Highly client-facing role, need to be able to clearly communicate ideas
Leader with creative, innovative spirit
Collaborative is key: Both internally and externally with client stakeholders
Enjoy problem solving and making complicated situations simple and painless
Analytical thinker and unparalleled attention to detail
Excellent written and verbal communication skills
Thrive in a fast-paced startup environment where flexibility and adaptability are key
Preferred
Bachelor's degree in Marketing, Communications, Business, or related field
Minimum of 3+ years experience in Marketing, CRM, Loyalty, and Communications
Previous agency experience preferred
Understanding of CRM data for use in segmentation, targeting, reporting & analysis
Expertise in building or evolving loyalty programs is a plus
Proven experience working in marketing automation platforms a plus
Experience designing cross-channel strategies across all digital platforms: web, app, Email, SMS, push notifications a plus
Benefits
Participate in several Team Member Networks, sometimes referred to as employee resource groups (ERGs), that host space with individuals with shared identities, interests, and passions.
Company
Bounteous
Bounteous is a digital experience consultancy that helps companies deliver transformational brand experiences.
501-1000 employees
H1B Sponsorship
Bounteous has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (2)
2022 (16)
2021 (12)
2020 (16)
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
New Mountain Capital
2021-08-03Private Equity
Leadership Team
Keith Schwartz
Chief Executive Officer
Seth Dobbs
Chief Technology Officer
Recent News
2024-11-05
2024-05-24
Company data provided by crunchbase
