Cyera · 2 days ago

Partner Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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Tina Cuje

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Responsibilities

Strategic Planning: Develop and execute partner programs that align with Cyera’s business objectives, including co-marketing initiatives, joint events, and incentive plans.

Co-Marketing: Create integrated marketing plans with partners, including campaigns, events, webinars, and demand generation activities.

Enablement Programs: Design training and enablement tools to ensure partners can effectively position and sell Cyera solutions.

Incentives: Develop and manage partner incentive programs to drive engagement and performance.

Relationship Management & Communication: Act as the primary liaison for strategic partners, ensuring alignment, support, and ongoing collaboration.

Performance Metrics: Track and report on the success of partner programs, optimizing for better results over time.

Cross-Functional Collaboration: Work closely with channel sales, marketing, product, and partner teams to ensure alignment and execution.

Partner Event Management: Plan a combination of virtual/in-person events for our partner audience including trainings, Partner Advisory Council, webinars, and networking events.

Partner Communications: Facilitate partner communications as part of a broader plan across various channels (email, social, portal, etc.), driving continuous improvement in communication effectiveness and engagement metrics.

Partner Content Management: Partnerize content as necessary to align with partner needs and preferences. Oversee the creation and promotion of content generated for the partner audience in the Partner Portal.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Partner MarketingChannel ManagementCybersecurity ExperienceSaaS ExperienceCo-Marketing PlansEnablement ProgramsProject ManagementAWSTech AlliancesWWTGuidepointTrace3Relationship BuildingCollaborative Team Player