The Laundress, LLC · 2 days ago
Digital Marketing Manager
United States
Full-time
Remote
Mid Level
$80K/yr - $90K/yr
3+ years exp
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Responsibilities
Execute digital marketing strategies that drive traffic and conversions across DTC, Amazon, and retailer.com channels, focusing on customer acquisition and engagement.
Own the email & SMS marketing channels to increase customer retention and loyalty, focusing on personalized promotions and re-engagement tactics for existing customers.
Support Director of Digital Marketing to develop and execute paid media campaigns (including paid search and social ads) to increase brand visibility, drive traffic, and maximize ROI across digital platforms.
Manage digital marketing calendar to ensure timely execution of assets and campaigns on TL.com.
Collaborate with cross-functional teams to develop cohesive, on-brand digital campaigns that support product launches and seasonal promotions.
Analyze and report on campaign performance across digital channels, providing insights and recommendations for continuous improvement to meet sales goals and customer acquisition targets.
Stay current on digital marketing trends and retail industry developments to drive innovation and adapt strategies for an evolving retail landscape.
Qualification
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Required
Bachelor’s degree, in relevant field with 3-4+ years of marketing.
Experience executing digital marketing strategies, preferably in a DTC or prestige beauty business.
Advanced knowledge of digital marketing strategies, tactics (email, SMS, paid search & social campaigns) and systems (i.e., Google Analytics, Klaviyo, Shopify, Attentive).
Experience partnering with agencies and collaborating with cross-functional partners.
Strong analytical and organizational skills coupled with an attention to detail and an ability to multi-task and see work through to completion (project management experience a plus).
Ability to provide both verbal and written information clearly, succinctly, and persuasively as well as ability to influence others.
Ability to work independently, taking ownership to positively influence end-to-end results.
Problem-solve skills and a continuous improvement mindset are crucial to turn out succinct projects and improve processes and ways of working across the team.
Action-oriented and ability to initiate appropriate resources to meet marketing goals.
Benefits
Health insurance (including prescription drug, dental, and vision coverage)
Retirement savings benefits
Life insurance and disability benefits
Parental leave
Sick leave
Paid vacation
Holidays
Access to numerous voluntary benefits
Company
The Laundress, LLC
Cofounders Gwen Whiting and Lindsey Boyd, New York fashion executives who met studying Textile & Fiber Science at Cornell, set out to revolutionize laundry.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknown2019-01-28Acquired
Leadership Team
Lindsey Boyd
Founder
Company data provided by crunchbase
