Launch Potato · 2 days ago
Paid Media Strategist (Native)
St Paul, MO
Full-time
Remote
Mid Level
$80K/yr - $100K/yr
4+ years exp
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Responsibilities
Tactically plan, strategize, launch, and scale campaigns across platforms and verticals using various ad formats
Manage high budget native media campaigns on ad networks such as Taboola, Outbrain, RevContent, and more
Research, identify, and establish new traffic source opportunities and new ad networks (i.e. MediaGo, MGID, etc.)
Design compelling ad creatives and winning copy to target specific audiences with a focus on direct response tactics/strategies
Work cross-functionally with internal teams on optimization, A/B testing, and overall strategy to improve campaign yield and margin
Contribute to the evolution of Launch Potato’s media buying best practices including creating a native paid media playbook, training team members on native, and more
Assist with hiring and scaling the paid media team
Qualification
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Required
Proven experience planning, strategizing, launching, and scaling end to end Native campaigns across platforms.
Minimum 4 years experience with Native advertising.
Proficiency in data analysis and making campaign decisions based on your own analysis.
Expertise with Taboola or Outbrain.
4 years of hands-on experience planning, strategizing, and scaling/optimizing digital media campaigns, with a specialization in paid Native (Taboola, Outbrain, and Revcontent are the priority).
Possess a deep understanding of direct-response marketing principles and know how to create winning ads to drive engagement.
In-depth knowledge of Native tools and best practices.
Proficiency in Excel (Pivot Tables, Vlookups, etc.) and data visualization tools (Looker, PowerBI, Tableau, etc.) with the ability to analyze large sets of data independently.
Strong communication skills, both verbal and written, in order to develop cross-department relationships and keep stakeholders informed of campaign performance.
Embody the values of Launch Potato: Own Outcomes, Embrace Change, No BS, Team Unity, and Hustle.
Preferred
Experience within personal finance categories/verticals
Benefits
Profit-sharing bonus
Competitive benefits
Company
Launch Potato
As The Discovery and Conversion Company, we connect advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Ryan Van Horn
CTO / Founder
Apurva Shah
Chief Financial Officer
Company data provided by crunchbase
