185 applicants

Company

The Sage Group · 2 days ago

Retention Marketing Manager

United States

Contract

Remote

Mid Level

$66/hr - $66/hr

3+ years exp

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Responsibilities

Own communications and programs to improve (Driver) quality and supply for growing adoption and usage of Crimson, our financial product designed just for Drivers.

Manage the lifecycle using email, SMS, push notifications and in-app messaging.

Support experiments that leverage these communications channels.

Develop, test, and implement CRM strategies to improve Crimson adoption, usage, and retention.

Create CRM automations and execute on an A/B testing roadmap (layout, format, frequency, cadence, creative, copy, etc.) to continuously improve email performance.

Manage end-to-end development and execution of email, SMS, push and in-app campaigns.

Includes managing an asset tracker, driving the creative review process, collaborating with designers and copywriters, coordinating legal and partner reviews, identifying target audience segments, sizing and tracking experiments, procuring and implementing translations, and capturing feedback from multiple stakeholders.

Set up and monitor complex journeys, triggers, and automations, partnering with engineering to ensure dynamic events and data are properly routed to our CRM platform.

Collaborate with Logistics, Growth, Analytics, Legal, Product and Product Marketing teams to craft programs that will improve the employee experience.

Analyze campaign results, develop benchmarks, and create and share regular performance reports.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

CRM strategiesLifecycle marketingEmail marketingCRM technologyData analysisStakeholder managementData visualizationBraze

Required

3+ years of experience in marketing or growth overall

2+ years of experience in lifecycle, email, CRM, or retention marketing

Experience with CRM technology including ESPs, segmentation tools, and complex data structures and systems

Strong analytical skills – able to create and analyze data-driven marketing campaigns end to end

A record of driving business results via cross-channel marketing campaigns

Strong stakeholder management and interpersonal skills

Extremely organized, dependable, self-motivated & ability to multi-task

An ability to excel in fast-paced, complex workstreams

Bachelor’s degree or equivalent experience

Preferred

Experience with Braze is a PLUS

Familiarity with data visualization platforms such as Tableau, Looker, Sigma, etc.

Company

The Sage Group

The Sage Group, a 24 Seven company, is a leading talent solutions firm with a fine-tuned approach in the marketing, technology, and business operations space.

Founded in 2006

San Francisco, California, USA

51-200 employees