Accelerated Digital Media ยท 2 days ago
Senior Paid Social Strategist
Chicago, IL
Full-time
Remote
Senior Level
5+ years exp
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Responsibilities
Work closely with clients to understand campaign objectives and audience targeting.
Develop comprehensive paid social media strategies aligned with client goals and budget constraints.
Oversee the creation of detailed campaign plans, including budget allocation and ad creative strategies.
Lead the setup and management of paid social media campaigns across platforms such as Facebook, Instagram, Pinterest, LinkedIn, TikTok, and others.
Oversee the development of ad creatives, including ad copy, images, videos, and landing pages.
Implement advanced audience targeting and segmentation strategies.
Monitor campaign performance and make data-driven adjustments to optimize for key metrics (e.g., CTR, CPC, ROAS).
Conduct audience research and segmentation to maximize ad relevance and performance.
Utilize audience-targeting features and tools offered by social media platforms.
Implement retargeting and lookalike audience strategies.
Monitor and analyze campaign performance using social media analytics tools.
Generate regular reports to track KPIs and campaign effectiveness.
Provide strategic insights and recommendations for continuous optimization and improvement.
Mentorship, QA of work, and training of Account Managers
Stay informed about industry trends, emerging platforms, and updates in social media advertising.
Recommend and implement new strategies, features, and technologies as needed.
Qualification
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Required
Bachelor's degree in Marketing, Advertising, Business, or related field
Proven experience (typically 5+ years) in paid social media advertising
Strong analytical skills and proficiency in data analysis tools
Excellent leadership, communication, and collaboration skills
Creative thinking and ability to develop engaging ad content
Proficiency in social media management and scheduling tools
In-depth knowledge of A/B testing and optimization techniques
Preferred
Master's degree in Marketing, Advertising, Business, or related field
Certification in social media advertising platforms (e.g., Facebook Blueprint, TikTok Academy)
Benefits
90% company sponsorship for health, dental, and vision
401K with employer match program through Human Interest
Unlimited paid time off (with the expectation that each team member takes a minimum of 2-weeks)
We host in-person company-sponsored events multiple times per year as well as monthly virtual company-sponsored activities
Company
Accelerated Digital Media
Performance marketing agency offering services in search, social and programmatic advertising specializing in high-growth D2C eCommerce.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase
