BeautyHealth · 1 day ago
Sr. Manager, Digital Marketing
USA
Full-time
Remote
Mid, Senior Level
$115K/yr - $132K/yr
7+ years exp
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Responsibilities
Own the email marketing strategy, calendar, and execution of email and SMS communications, including automated workflows, personalized messaging, segmentation, deliverability, and optimization to maximize performance for both B2B and DTC customers.
Develop and implement strategies to optimize the provider post-purchase experience, including email campaigns, loyalty programs and personalized recommendations.
Refine the existing CRM storytelling strategy and manage its execution. Develop and implement new strategies to build and maintain strong customer and provider relationships, increase loyalty, and drive repeat purchases.
Oversee the collection, segmentation, and analysis of customer and provider data to personalize communications and offers. Use customer data to create targeted campaigns for key lifecycle stages, including onboarding, win-back efforts, and loyalty.
Develop performance KPI’s and maintain an email marketing dashboard to monitor and share performance.
Manage the daily execution of the content and promotional calendar, formulating and employing strategies to increase online sales, improve the user experience, and ensure the website aligns with the brand strategy.
Flawlessly execute initiatives to increase customer retention, average order value (AOV), and customer/provider lifetime value (CLV) on Hydrafacial.com and Hydrafacial.store.
Analyze customer and provider data KPIs to deliver actionable insights and optimize the customer journey. Generate regular reports and recommendations for continuous improvement.
Collaborate with product development and IT teams to enhance the e-commerce user experience (UX), ensuring the digital customer journey is seamless across mobile, desktop and other digital touchpoints.
Lead A/B testing efforts to improve engagement and conversion rates, focusing on personalization and loyalty tier-specific promotions.
Identify areas for improvement in the customer experience and work with customer service and support teams to address pain points.
Qualification
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Required
7+ years of experience in e-commerce, with proven experience in email/sms marketing.
B2B2C in beauty, skincare, or aesthetics a major plus.
Strong understanding of e-commerce platforms (SFCC, Shopify, Magento, etc.) and digital marketing tools (e.g., Google Analytics, B2B CRM systems –Hubspot). Experience with HTML a plus.
Strong analytical skills with experience in data reporting, customer metrics, and actionable insights.
Excellent communication and collaboration skills to work cross-functionally with sales, education, and brand marketing.
Proven experience in calendar ownership and project management; a master of Excel and PPT (+ Gsuite).
Expert in ecom and email metrics and KPIs, and how to develop benchmarks and increase performance over time.
Benefits
Annual bonuses
Paid time off
Region-specific benefits
Company
BeautyHealth
The Beauty Health Company (NASDAQ: SKIN) is a global category-creating company delivering millions of skin health experiences every year that help consumers reinvent their relationship with their skin, bodies and self-confidence.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2021-05-06IPO
Leadership Team
Marla Beck
Chief Executive Officer
Carrie Caulkins
CMO
Recent News
Company data provided by crunchbase
