68 applicants

Company

Havenly · 1 day ago

Marketing Analyst

Denver, CO

Full-time

Remote

Mid Level

$80K/yr - $95K/yr

3+ years exp

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ConsumerE-Commerce

No H1B

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Responsibilities

Partner with the Director Growth on all aspects of marketing analytics, reporting and presentation preparation for all six Havenly brands

Developing rigor and processes around marketing measurement and analytics for a multi-brand home furniture, decor and interior design business.

Own building monthly forecasts leveraging pre-built models by analyzing historical data and inputting assumptions on key marketing metrics to ascertain ability to hit pre-set financial targets; share output with Director for input and evaluation

Co-own the relationship with our 3rd party Marketing measurement vendors and drive testing roadmap; partner with internal Growth stakeholders and vendors to understand data and inform investment decisions

Partner with Growth stakeholders on ongoing and consistent analytics across all marketing channels (digital, print); ensuring processes are in place for continuous evaluation of tactics by optimization and channel to best optimize for the KPI

Develop more robust reporting and analytics around CAC, CPO and LTV for each brand and report out on results regularly; continually update break-even points and LTV/CAC ratio targets based on the latest business trends for each brand

Partner with Analytics team to further develop Customer Metrics dashboards (acquisition, retention, reactivation, LTV, CAC, etc.) to best serve the needs of the Growth team

Partner with Finance and Strategy on annual and monthly forecast targets and update Growth teams' monthly financials to prep for regular marketing presentations to leadership

Build out promotional calendar across all brands and aid in analytics to support discount amount and timing of promotions

Perform ad hoc analyses as needed for regular leadership presentations and board meeting deliverables

Develop, and keep current, various marketing analytics documents and dashboards (Google sheets, excel, Looker, etc.)

Continuously develop and innovate around both standard, ad-hoc reporting and analytics

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing AnalyticsForecast ModelingMarketing AttributionData AnalysisExcelCustomer AcquisitionCustomer RetentionFinancial AcumenROI MeasurementData VisualizationMarketing Measurement MethodologiesGoogle SheetsLookerStakeholder RelationshipAdtech ReportingLast Touch AttributionMarketing Mix ModelingRetail ExperienceStartup ExperienceProject Management

Required

3+ years of demonstrated financial acumen and analytical experience delivering results-driven strategic recommendations, business modeling, and creating meaningful analysis to drive key business decisions

Experience in Marketing/Advertising analytics; measuring the ROI of marketing spend and advising on investment decisions and allocations

Experience in either a growth stage company or a top advertising agency, in a marketing analytics role

Experience presenting analysis to stakeholders, clearly communicating findings, and defending methods and assumptions used

You are able to ruthlessly prioritize based on what will drive the most impact for the company

You are a lifelong learner, you are always learning new things and love to teach others

You thrive in a fast paced environment

Excellent communication and presentation skills, highly organized, exceptional attention to detail, strong and proven project management capabilities and stakeholder relationship development, and able to manage competing priorities

Comfort managing through ambiguity and working with limited data. Prior experience in a new business or startup highly desired

Solid MS Excel user with experience building financial/marketing models and dashboards; proficiency with BI and data visualization software preferred