Apply on Employer Site

Pison · 1 year ago

Digital Marketing Specialist

Boston MA

Full-time

Onsite

Entry, Mid Level

$65K/yr - $90K/yr

2+ years exp

Pison is a human performance company optimizing cognitive and physiological capability through gesture control. As a Digital Marketing Specialist, you will drive digital marketing efforts to enhance the brand’s online presence and business growth by executing comprehensive campaigns across various channels.

Artificial Intelligence (AI)Health DiagnosticsSoftware

Responsibilities

Create compelling and engaging content for online platforms, including blog posts, social media posts, email newsletters, and more, to build brand awareness and drive user engagement

Plan and execute paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and other relevant channels to drive traffic, conversions, and ROI

Utilize data-driven insights to analyze campaign performance, generate reports, and make informed recommendations for optimizing strategies and achieving OKRs

Employ SEO strategies to optimize online content for search engines, increasing organic visibility and driving relevant traffic to our digital assets

Collaborate with the Marketing team to develop and execute marketing strategies and to optimize performance of our ecommerce website

Assist the Communication and Branding team to develop visual concepts for engaging promotional activities that align with Pison’s brand identity

Stay up-to-date with the latest digital marketing trends, tools, and best practices to continuously enhance our strategies and approaches

Perform other related duties as assigned

Qualification

Digital MarketingContent CreationSEOSEMGoogle AdsFacebook AdsEmail MarketingWeb AnalyticsEcommerce

Required

Strong understanding of core online marketing principles and channels

Proficiency in digital marketing tools and platforms, including social media management, email marketing, SEO, SEM, content marketing, and web analytics

Strong skills for content creating/generating engaging content for diverse formats and platforms

Excellent written and verbal communication skills

Creative mindset with an eye for design and the ability to contribute to the development of visually appealing and engaging digital content

Strong analytical skills to interpret data and generate insights for optimizing campaigns and strategies

Experience with paid advertising platforms such as Google Ads, Facebook Ads, and LinkedIn Ads

Education: Bachelor's degree in Marketing, Digital Media, Website/Graphic Design, Communications

At least two years related experience required