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Pison · 1 year ago

Head of Marketing Operations

Boston MA

Full-time

Onsite

Director/Executive

$117K/yr - $150K/yr

3+ years exp

Pison is a human performance company optimizing cognitive and physiological capability through gesture control. We are seeking a highly skilled and driven Director of Marketing Operations to help lead and build our marketing team, focusing on creating the Pison brand and improving communication with prospects and customers.

Artificial Intelligence (AI)Health DiagnosticsSoftware

Responsibilities

Develop and execute a comprehensive marketing technology strategy to support the company's goals and objectives for marketing, sales, and service

Oversee the development, maintenance, and optimization of our website to enhance user experience, SEO, and overall web performance

Manage our marketing and service automation platform, ensuring effective lead capture, lead management, email marketing, service request processes, and customer relationship management

Implement, integrate, and maintain various marketing tools and systems to streamline marketing processes and data flow

Analyze marketing and sales data to identify insights and trends, providing actionable recommendations to enhance campaign and sales performance

Develop and execute reports that can be used by executive, marketing, and sales management to improve business performance

Collaborate with cross-functional teams to ensure alignment on marketing initiatives and goals

Build and lead a team of marketing operations professionals, guiding them in executing marketing technology initiatives

Oversee relationships with external technology vendors and agencies, ensuring alignment with business goals

Manage the marketing technology budget effectively and report on expenditures and ROI

Ensure that marketing technology operations are compliant with relevant regulations and maintain data security and privacy standards

Provide training and resources to the marketing team to maximize their use of marketing technology tools

Qualification

Marketing Technology StrategySaaS Business ExperienceEcommerce Website ManagementData AnalysisDigital Marketing ToolsEmail MarketingSocial Media ManagementContent MarketingCRM KnowledgeGoogle AnalyticsBudget ManagementVendor ManagementComplianceSecurity

Required

Proven experience building, maintaining, and improving the marketing technology stack for a SaaS business

Strong understanding of the technology needed to operate an efficient SaaS business with a direct-to-consumer sales model

Experience managing ecommerce websites

Proficiency in a wide variety of digital marketing tools and platforms, including social media management, email marketing, SMS marketing, content marketing, ecommerce CRMs, and analytic tools

Strong analytical skills to interpret data, report on marketing performance metrics, and generate insights for optimizing campaigns and strategies

Strong leadership skills, with the ability to lead and mentor a team of marketing specialists

Ability to work independently and as part of a team

Bachelor's degree in Marketing, Digital Media, Website/Graphic Design, Communications, or related field

At least 3-5 years or relevant experience, with at least 1 year in a leadership role