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Pison · 1 year ago

Community Manager

Boston MA

Full-time

Onsite

Entry, Mid Level

$65K/yr - $90K/yr

2+ years exp

Pison is a human performance company optimizing cognitive and physiological capability through gesture control. As a Community Manager, you will play a crucial role in enhancing the Pison brand and driving growth by engaging with online communities and collaborating with the marketing team to execute comprehensive campaigns.

Artificial Intelligence (AI)Health DiagnosticsSoftware

Responsibilities

Social Media Management: Create and curate engaging content for various social media platforms to build and maintain the brand's online presence

Event and Campaign Management: Plan, execute, and promote marketing campaigns, product launches, and online events within the community. Promote campaigns through a variety of communication channels, including email, SMS, and online communities

Content Creation: Develop written, visual, and multimedia content, including blog posts, videos, infographics, and more, to promote the brand, increase product use, and increase customer satisfaction

Audience Engagement: Actively interact with the community, responding to comments and messages in a timely manner, and fostering positive relationships with followers

Community Building: Identify and connect with potential brand advocates, influencers, and community members to grow and strengthen the community

Moderation: Monitor user-generated content and discussions, ensuring they adhere to community guidelines and brand standards

Data Analysis and Reporting: Use analytics tools to track engagement metrics, assess the success of campaigns, and provide insights for improvement. Monitor and report on feedback and online reviews

Customer Support: Address customer inquiries, concerns, and issues within the online community and escalate to appropriate teams when necessary

Feedback Collection: Gather and summarize user feedback and suggestions to help inform product development and marketing strategies

Trend Analysis: Track industry trends, competitor activities, and emerging social media trends to keep the brand's strategies relevant

Community Guidelines: Establish and maintain community guidelines, ensuring a positive and safe online environment

Collaboration: Work closely with the marketing team, content creators, and other departments to align community efforts with broader marketing goals

Reporting: Prepare regular reports on community engagement, growth, and the impact of community initiatives on the brand

Crisis Management: Manage and mitigate any crises or negative incidents within the community

Continuous Learning: Keep up with changes in social media algorithms, tools, and best practices to adapt strategies accordingly

Perform other related duties as assigned

Qualification

Community ManagementDigital MarketingSocial Media CampaignsContent CreationData AnalysisEmail MarketingSMS MarketingEcommerce CRMsGoogle AnalyticsHubspotCrisis ManagementTrend Analysis

Required

Proven work experience as a community manager

Strong understanding of core online marketing principles and strategies

Experience creating marketing campaigns using social media, email, and SMS channels

Experience launching community initiatives (e.g., building an online forum, launching an ambassador program, creating an event series, writing an email newsletter)

Proficiency in a wide variety of digital marketing tools and platforms, including social media management, email marketing, SMS marketing, content marketing, ecommerce CRMs, and analytic tools

Experience with Facebook, Instagram, X/Twitter, Hootsuite, Sprout Social, Klayviyo, Gorgias, Google Analytics, and Hubspot is a plus

Strong skills for content creating/generating engaging content for diverse formats and platforms

Excellent written and verbal communication skills

Strong analytical skills to interpret data and generate insights for optimizing campaigns and strategies

Attention to detail and ability to multitask

Ability to work under pressure

Ability to work independently and as part of a team

Bachelor's degree in Marketing, Digital Media, Website/Graphic Design, Communications, or related field

At least two years related experience required