43 applicants

Company

Yurts · 1 day ago

Head of Federal Marketing

Washington, DC

Full-time

Remote

Director/Executive

$191K/yr - $250K/yr

8+ years exp

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Responsibilities

Demand Generation: Deepen Yurts understanding of a federal customer's path to conversion and collaborate with Marketing, Sales, Product, and Customer Success to launch multi-channel campaigns to attract and convert federal leads.

Sales Enablement: Partner with sales on lifecycle marketing strategies to convert inbounds and retain customers. Align marketing efforts with sales goals and provide them with the necessary tools and resources.

Brand Building: Strengthening our brand within the federal market through strategic branding initiatives.

Customer Acquisition: Implementing strategies to acquire new federal customers and expand existing relationships.

Performance Measurement: Use data-driven insights to optimize campaigns and improve ROI, and manage marketing budgets.

Team Leadership: Managing and mentoring a team of marketing professionals.

Ensure Compliance: Adhere to federal regulations and industry best practices.

Build Partnerships: Forge strong relationships with industry partners and government organizations.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B Growth MarketingSectorMulti-channel CampaignsFederal Procurement ProcessesMarketing AnalyticsCRM ToolsBrand BuildingCustomer AcquisitionContent StrategyCompliance RequirementsSecurity ComplianceAccount-Based MarketingGenerative AIMarketing Automation ToolsFederal Contracting KnowledgeCross-functional Collaboration

Required

Bachelor's degree in Marketing, Business, or a related field; advanced degrees or federal marketing certifications are a plus.

8+ years of experience in B2B growth marketing, with at least 5+ years in the federal government sector.

Relationships with key decision makers and influencers in federal agencies, contractors, and other stakeholders.

Deep understanding of federal procurement processes, regulations, compliance requirements, and buyer personas in government agencies.

Proven track record of developing and executing high-impact, multi-channel campaigns within complex, compliance-heavy environments.

A thorough understanding of what content is needed at each funnel stage in order to drive pipeline, build trusted client relationships and conversions.

Strong analytical skills with experience in using marketing analytics and CRM tools to optimize strategies (HubSpot, Salesforce, or similar).

Excellent cross-functional collaboration abilities and presentation skills; experience working closely with sales, content, and product teams.

Ability to work independently and collaboratively with cross-functional teams.

Preferred

Understanding and interest in generative AI and its applications.

Expertise in marketing automation tools.

Knowledge of federal government contracting and procurement processes.

Experience with security compliance (FISMA, FedRAMP) and ensuring regulatory adherence.

Proficiency in account-based marketing (ABM) strategies for federal agencies.

Familiarity with federal contracting platforms, industry networks, and professional associations.

Company

Yurts

Yurts is a Generative AI integration platform, trusted by the world's most secure organizations offering high-quality, attributed outputs, faster time-to-value, and seamless integration with source-of-truth applications.

Founded in 2022

San Francisco, California, USA

11-50 employees