Right Side Up · 1 day ago

Growth Marketing Manager - Podcast

Austin, TX

Full-time

Remote

Mid Level

3+ years exp

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Insider Connection @Right Side Up

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Responsibilities

Lead strategy, planning, and execution of podcast media campaigns, with an emphasis on direct response and customer acquisition

Analyze and optimize data driven campaigns on an ongoing basis

Make and maintain positive, beneficial publisher relationships to achieve optimal outcomes for clients

Work with advertiser teams to write and optimize copy and other creative deliverables

Lead advertisers to clear channel-specific performance outcomes with a high level of excellence in executional quality

Be abreast of industry trends and developments, and consistently have an eye for growth for your campaigns where appropriate

Qualification

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Paid user acquisitionGrowth marketingMedia planning/buyingPodcast advertisingYouTube endorsementTerrestrial/SXM RadioDRTVDirect mailIn-house experienceFreelance/consulting experienceAgency experiencePublisher experienceData analysisExcel proficiencyGoogle Suite proficiency

Required

3+ years of experience in paid user acquisition, growth marketing, and/or media planning/buying in a direct response/performance marketing environment

In-house, freelance/consulting, agency, or publisher experience are all relevant

A self-starter and self-organizer with strong attention to detail

Able to draw compelling insights from performance data

Not satisfied with 'good enough,' and proactively seek better process and outcomes

Able to take your work seriously (and still have a sense of humor!)

Confident and composed in a client-facing environment

Comfortable working with and maintaining relationships with publishers

Proficient in Excel and Google Suite (Docs, Sheets, Slides)

Preferred

Podcast advertising experience preferred, but not mandatory if experienced in related channels, e.g. YouTube endorsement, Terrestrial/SXM Radio, DRTV, direct mail, or other offline/endorsement