Ovative Group · 1 day ago

Campus Recruiting | Analyst, Digital Marketing & Measurement - January 2025 Start Date

United States

Full-time

Remote

Entry Level

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ConsultingConsumer Goods

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Responsibilities

Responsibilities may vary based on available projects and practice areas.

Subject Matter Expertise : Actively work towards creating competence in a specific Ovative subject matter (e.g. media, measurement, strategy).

Hands-on digital media planning, execution, and optimization. Examples may include:

A/b testing

Landing page testing recommendations

On-page & Off-page optimization

Weekly and monthly reporting

Budget and goal pacing

Creative builds, testing & optimization

Audience creation & optimization

Promotion support

Heavy data analysis, reporting & insights of digital media performance

Cross-channel campaign planning, strategy, plan documentation, execution and optimization

Structured problem-solving, analysis & communication :

Execute discrete pieces of analyses using analytical tools (e.g. Excel, Tableau)

Translate analyses into clearly communicated insights via slides/documents/emails to the client

Leadership development :

Manage work independently with initial direction from manager

Regularly speak up, ask questions and express your POV

Client management : Seek to understand the client’s business/industry and understand how their work connects to the broader project and client goals

Strive to be the best interaction of the client’s day

Support in the development of client facing solutions and deliverables, including PowerPoint pitches and competitive/landscape audits

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Data analysisDigital media planningClient managementAnalytical tools ExcelAnalytical tools TableauA/B testingLanding page testingOn-page optimizationOff-page optimizationWeekly reportingMonthly reportingBudget pacingCreative testingAudience optimizationCross-channel planning