Black Box · 1 day ago
Senior Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
4+ years exp
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Responsibilities
Industry-Specific Marketing Strategy: Develop and implement a comprehensive budgeted marketing plan tailored to the needs of each vertical. Strategies should include a strong account-based marketing (ABM) focus.
Campaign Execution: Create and execute integrated marketing campaigns targeting key industry stakeholders. This includes trade shows, conferences, webinars, workshops, and other programs aimed at engaging prospects and customers.
Event Management: Help execute industry-specific events, from trade shows, membership opportunities, round table executive discussions, road shows and other industry specific engagements.
Cross-Functional Collaboration: Work with sales, marketing, and content teams to help create compelling messaging, sales enablement materials, and thought leadership pieces that resonate with the industry audience.
Marketing Content Industry Adaptation: Edit marketing content and assets to make them relevant for your industry-specific audience while following all brand guidelines. Work with the content team to ensure all website and content messaging aligns with industry trends and business needs.
Customer & Partner Engagement: Build strong relationships with key industry stakeholders, customers, and partners. Develop co-marketing initiatives and thought leadership content that highlights successful customer stories and partnership achievements.
Budget Management: Own the budget for marketing activities within the industry(s) Manage spending and ROI analysis for all campaigns and events, ensuring optimal use of resources.
Public Relations: Work closely with the PR firm to promote industry specific solutions via publications, advertorials, press releases and thought leadership pieces.
Analytics & Reporting: Measure the success of field marketing programs by tracking key performance indicators (KPIs), such as lead generation, customer engagement, pipeline contribution, and sales growth. Provide regular updates and insights to leadership.
Qualification
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Required
4-5 years of experience in industry-field marketing, demand generation, or other industry-specific marketing roles.
Proven experience in managing end-to-end marketing campaigns, from strategy to execution.
Familiarity with a variety of marketing channels, including events, digital (PPC, SEM, SEO), social media, email marketing, and account-based marketing (ABM).
Ability to work closely with sales teams, understand sales objectives, and align marketing strategies to support pipeline and revenue goals.
Excellent written and verbal communication skills.
Ability to craft industry-specific messaging and work cross-functionally with teams in the organization.
Strong organizational skills with the ability to manage multiple campaigns, timelines, and deliverables simultaneously.
Ability to prioritize tasks in a fast-paced environment.
Global work time flexibility.
Bachelor’s degree in Marketing, Business, or related field.
Company
Black Box
Black Box is a global digital infrastructure integrator delivering network and system integration services and solutions, support services, and technology products to businesses in the United States, Europe, India, Asia Pacific, the Middle East, and Latin America and has around 4,000 professionals globally.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2000-06-26Acquired
Leadership Team
Sanjeev Verma
President & CEO
Barry Thorpe
Partner Account Manager
Recent News
Columbus Business First
2023-10-27
Company data provided by crunchbase
