Stryker · 1 day ago

Manager, Marketing Communications

Denver, CO

Full-time

Remote

Mid, Senior Level

$98K/yr - $210K/yr

8+ years exp

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BiotechnologyHealth Care

Growth Opportunities

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Responsibilities

Use competitive insights to improve communication strategy and messaging

Turn value proposition into a strong message for all customer segments

Write and communicate key documents: business reviews, marketing strategies, proposals and recommendations

Create marketing communication strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio

Lead the development and execution of the Commercialization Plan for launches and the Annual Marketing Plan

Evaluate and adjust planned communications activities to maximize effectiveness and budget

Provide clear, strategic and prioritized communication to the field sales organization through written communications, presentations and informal interactions

Leverage customer data and provide customized communication support or solutions

Lead, develop and execute communication strategies that drive the strategic plan for the product and/or portfolio

Leverage existing marketing channel strategies, initiate new channels and make strategic channel decisions based upon ROI while tracking the impact

Effectively communicate downward, upward, and outward

Implement different design media, formats, graphics, and presentation tools

Develop effective KPI strategies for the business and use appropriate measurements tools to drive improvement in future plans

Collaborates with brand marketers on the development of their Annual Marketing Plan and Commercialization Plans. Provides input into Positioning, Marketing Tactics and Communication Strategies for each plan

Understands the linkages between all components of the Big Picture framework

Leads development of MarCom strategy, developing communication campaigns while collaborating with both Brand Manager and digital marketing manager to build out plans, tactics and budgets to achieve agreed upon goals

Bridges gaps and brings together cross-functional stakeholders to ensure that team achieves final approval of messaging and tactics to deliver within deadlines

Manages and ultimately owns the brand of both the AIS franchise and its associated product brands ensuring brand compliance and global consistency across all developed materials

Maintains effective relationships with key vendors through the development process of all communication tools and tactics

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing CommunicationsMarketing StrategyBrand ManagementCanvaAdobe SuiteMed Device ExperiencePharma ExperienceKPI DevelopmentCustomer Data AnalysisCross-functional Collaboration