Indie Consulting · 16 hours ago
PR Manager - Freelance
Raleigh, NC
Contract
Remote
Mid, Senior Level
5+ years exp
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Responsibilities
Lead the planning and execution of PR activations across Skin Cleansing, Femcare, and Agility categories.
Own and maintain the PR calendar and activation timelines to ensure seamless execution.
Review and approve press materials, key message documents, briefing documents, and media assets to align with brand objectives.
Propose and implement innovative ideas to elevate campaigns, identifying agile opportunities for added value.
Serve as an advisor between agency partner (Edelman) and brand teams, ensuring alignment on brand activations, product launches, and events (in-person attendance not required).
Conduct light pitching to beauty PR and news media contacts as needed or when agency efforts fall short.
Collaborate with Global PR counterparts to share plans and maintain consistency across regions.
Lead earned reporting efforts, analyzing performance against benchmarks and KPIs.
Provide actionable insights to senior stakeholders, driving data-informed decisions.
Qualification
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Required
Demonstrated ability to lead complex PR initiatives and manage cross-functional teams effectively
Extensive experience (5+ years) in the beauty category, with a deep understanding of the industry landscape and trends
Strong relationships with beauty editors and media contacts, with a proven track record of securing high-value coverage
Ability to challenge existing strategies and deliver innovative, results-driven solutions that elevate brand campaigns
Advanced written and verbal communication skills, with the ability to craft compelling narratives and influence stakeholders
Genuine interest in the beauty category, with an enthusiasm for contributing to its growth and innovation
Bachelor’s degree in Public Relations, Communications, Marketing, or a related field
Proven experience in public relations, including managing agency relationships
Expertise in the beauty industry, with established beauty PR and media contacts
Strong attention to detail and ability to manage multiple priorities
Self-starter who thrives both independently and as part of a collaborative team
Company
Indie Consulting
Indie Consulting is a marketing firm that offers brand building, marketing transformation, and growth marketing services.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Molly Baker
Founder & CEO
Patricia S.
Executive Assistant to the CEO
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