Alloy · 1 day ago

Director, Marketing

United States

Full-time

Remote

Director/Executive

5+ years exp

Maximize your interview chances

Data IntegrationDeveloper Tools

Insider Connection @Alloy

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Roll up your sleeves as a generalist IC. Switch between demand gen, digital marketing, marketing ops, ABM, and everything in-between (we don’t expect you to ‘spike’ in all these areas)

Your KPIs will be to increase inbound leads and help generate new opportunities. Our north star is pipeline. You’ll be marketing a technical product with 6 figure ACV contracts

Our leadership team will turn to you as the expert in marketing strategy and ops. Be prepared to lead while staying scrappy with resourcing.

You’ll be intimately familiar with the psychology of developers and product managers as users and buyer personas to create effective marketing strategies to attract and convert these audiences.

You’ll be responsible for generating new ideas for channels and campaigns, aggressively testing your theories, and scaling winners while cutting losers.

You’ll stay up to date on market trends and what would capture user attention to drive Alloy’s brand presence and positioning as a leader in our market, and stand out in a crowded landscape.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing strategyLead generationDemand generationSEOPaid searchSocial media marketingEvent marketingTechnical product marketingCollaboration with salesCollaboration with product teams