49 applicants

Company

Geisinger · 19 hours ago

Marketing Strategist

Danville, PA

Full-time

Remote

Mid, Senior Level

5+ years exp

Maximize your interview chances

Health CareHospital

Insider Connection @Geisinger

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Helps develop proactive marketing strategies, marketing plans, and initiatives to attract and retain customers (patients and members) to Geisinger, support business strategies for assigned clinical institutes and local platformS.

Understands the business objectives of the organization at the system, institute, and platform level and apply that understanding to marketing strategy development.

Identifies, evaluates, and recommends geographic market and product and service opportunities based on market need.

Convert those needs into value-added marketing communication strategy through a team approach with institute and platform leadership.

Keeps abreast of the regional competitive environment, clinical advances, technological enhancements, and industry trends.

Alerts marketing director of issues that may negatively affect Geisinger’s brand or services in the region.

Works with dedicated project managers for implementation of specific marketing plans.

Tracks and reports return on investment.

Metrics might include: new patients, number of referrals, revenue generated, enhanced perception, number of media hits, ad equivalency, attendees, and web hits.

Manages expectations for department stakeholder and clients.

Develops collaborative working relationships with leadershipand department peers to create cross-functional teams in support of marketing plan implementationother key partners to align marketing effort with business objectives.

Maintains excellent working relationship with institute and platform leadership, managers, staff, and physicians.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Growth Marketing StrategiesMarketing PlanningData AnalysisClient RelationsHealthcare MarketingMarket ResearchStrategic DevelopmentMonitoring Marketing Strategies

Required

Bachelor's Degree

Minimum Of 5 Years-Related Work Experience

Client Relations, Analysis, Strategy Development and Monitoring experience in Healthcare environment

Preferred

Bachelor's Degree-Marketing/Public Relations

Benefits

Healthcare benefits for full time and part time positions from day one, including vision, dental and domestic partners

Company

Geisinger

Glassdoor

3.5

Geisinger is a health and wellness organization that offers orthopaedic, weight-management, and heart care services. It is a sub-organization of Risant Health.

Founded in 1915

Danville, Pennsylvania, USA

10001+ employees