77 applicants

Company

Swooped · 1 day ago

SVP of Marketing

United States

Full-time

Remote

Director/Executive

$275K/yr - $290K/yr

15+ years exp

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Responsibilities

Develop and execute comprehensive marketing strategies aligned with the company’s vision for growth, ensuring alignment across the organization to drive long-term goals.

Lead targeted marketing initiatives to enhance brand awareness, strengthen the company’s position in the marketplace, and drive revenue growth.

Collaborate with cross-functional teams, including sales, publisher success, engineering, and operations, to integrate successful marketing strategies and enhance customer experience.

Lead a high-performing marketing team, fostering a culture of innovation and collaboration while empowering team members to reach their full potential.

Drive strategic marketing efforts across multiple areas:

•Branding: Maintain and evolve the brand identity, ensuring consistency across all channels and touchpoints.

•Demand Generation: Drive marketing initiatives across various channels, including SEO, SEM, email marketing, social media, and content marketing to increase brand visibility and generate leads.

•PR: Lead media relations efforts in collaboration with a PR agency, managing relationships with press, influencers, and industry partners to generate positive coverage and enhance brand reputation.

•Communications: Develop integrated marketing and communication strategies that shape messaging for target audiences.

•Events Marketing: Develop and execute an events strategy to engage target audiences, drive leads into the sales funnel, and enhance thought leadership in the industry.

•Product Marketing: Collaborate with stakeholders to develop go-to-market strategies for new products and features, including product positioning, messaging, and launch plans.

Develop and manage the annual marketing budget, aligning expenditures with strategic goals and ensuring optimal allocation of resources to maximize ROI.

Establish metrics to assess the effectiveness of marketing campaigns, providing actionable insights to enhance future strategies.

Contribute to the organization's position as a thought leader in the industry through strategic content creation, speaking engagements, and industry publications to enhance brand visibility and create revenue opportunities.

Travel to on-site locations for publisher/industry events, team retreats, leadership meetings, and annual events (approximately 40% of the time).

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing StrategyBrandingDemand GenerationDigital MediaEvents MarketingProduct MarketingGoogle SuiteCRM ToolsStakeholder ManagementTeam DevelopmentPublic Speaking

Required

A Bachelor's degree in Marketing, Communications, Business Administration, or a related field; an advanced degree is preferred.

15+ years of relevant and progressive experience in Marketing, Sales, Partnerships, or other related GTM roles.

10+ years of experience in Technology, Media, Advertising Services, or Ad Technology preferred.

5+ years of successful experience in a VP or higher-level role.

Proven success in leading high-performing marketing and communication teams (5+ members) in fast-paced, dynamic environments.

Strong understanding of the digital media landscape, including trends, technologies, and best practices, with a focus on online marketing and advertising ecosystems.

Demonstrated success in building and maintaining relationships with internal and external stakeholders to achieve business goals.

Ability to manage multiple marketing initiatives and set measurable performance targets in collaboration with executive leadership and key stakeholders.

Hands-on experience in developing messaging and positioning strategies for both sell-side and buy-side audiences.

Exceptional written and verbal communication skills, with the ability to convey complex ideas effectively to diverse audiences, including internal teams, clients, and industry stakeholders.

Experience as a speaker at industry events, both in-person and virtually.

Proficiency in Google Suite and familiarity with CRM tools such as HubSpot or Salesforce.

Strong leadership skills with a focus on team development and positioning individuals for success, especially in remote and distributed team environments.

Availability to travel to on-site locations for publisher/industry events, team retreats, leadership meetings, and annual events (approximately 40% of the time).