KnowBe4 · 19 hours ago
Snr. Social Media Manager (Remote)
Clearwater, FL
Full-time
Remote
Mid, Senior Level
$85K/yr - $110K/yr
5+ years exp
Maximize your interview chancesComputerCyber Security
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Responsibilities
Develop and execute on global social media strategy; channel-by-channel for organic and paid including identified goals, audiences, content balance and measure of success for channels including LinkedIn, Facebook, X, and YouTube.
Manage our social agency, guiding the day-to-day operations of calendar and content creation, approvals and scheduling, and paid campaigns.
Create and oversee engaging social media campaigns to support marketing efforts, including Demand Gen, Product Marketing, Events, and International Marketing. Work cross-functionally with other teams to support their initiatives.
Collaborate with the Marketing team to maintain a consistent brand voice and message across all social channels.
Work closely with our PR team and Evangelists to plan out engaging thought leadership and SME content.
Own Community Management for our active social channels.
Craft landing pages and lead generation forms for our content to distribute through relevant social channels.
Analyze performance to evolve/optimize overarching strategy. Actively recommend new ways to improve engagement on all social media platforms and initiatives.
Stay on top of trends in Social Media strategy, channels, design, applications, and tools to keep us ahead of the curve.
Oversee and manage internal documentation of social best practices and guidelines.
Lead agile project management initiatives to enhance social media campaign efficiency.
Qualification
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Required
Bachelor’s degree or equivalent working experience
5 years of B2B social media experience, including managing an agency.
In-depth knowledge of global social media marketing strategy and the entire social marketing mix—organic, paid, owned and earned
Specific in-depth expertise with the LinkedIn platform including Campaign Manager, and full understanding of X, Facebook, and YouTube platforms.
Experience implementing and optimizing paid social media campaigns.
Deep experience with web and social analytics tools; proficiency in metrics-based decision making
Exceptional analytical, quantitative, problem-solving, and critical thinking skills
Excellent communicator, writer and creative thinker, with an ability to use both data and intuition to inform decisions
Ability to be both a self-starter and team player; strong interpersonal and communication skills
Ability to balance priorities and thrive in a fast-paced environment
Preferred
Having B2B SaaS and/or cybersecurity experience is a plus.
Experience with Hubspot or other Marketing Automation is a plus.
Experience with Salesforce or other CRM is a plus.
Benefits
Company-wide bonuses based on monthly sales targets
Employee referral bonuses
Adoption assistance
Tuition reimbursement
Certification reimbursement
Certification completion bonuses
Relaxed dress code
Company
KnowBe4
KnowBe4 is a security platform for security awareness training and simulated phishing attacks.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$693.54MKey Investors
Kohlberg Kravis RobertsGS GrowthElephant
2023-06-12Post Ipo Equity· $300M
2022-10-12Acquired
2021-04-21IPO
Leadership Team
Stu Sjouwerman
Founder & CEO
Alin Irimie
CTO
Recent News
Architecture & Governance Magazine
2024-12-09
Company data provided by crunchbase
