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Company

Accuris · 19 hours ago

Senior Marketing Operations Manager (Remote)

Colorado, United States

Full-time

Remote

Mid, Senior Level

$110K/yr - $125K/yr

5+ years exp

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Responsibilities

Orchestrate workflows within and between key systems in the Marketing tech stack (Hubspot, SFDC, ZoomInfo, 6Sense, etc.)

You’ll be the point person for all marketing campaign operations and new technology implementations, supporting customer acquisition, expansion, and retention.

You will proactively ensure that everything in our MarTech stack is working as it should be, owning and maintaining the technology foundation that delivers an exceptional experience for our buyers and supports our marketing goals.

Partner with Revops team on activities such as database hygiene and maintenance, enrichment, intent, etc.

Monitor lead routing accuracy, key data points populating correctly, and ensuring lead recipients are following the prescribed processes.

Experience in advanced lead management, including lead life cycle, enrichment, quality, privacy, marketability, matching, scoring, and routing.

Drive experimental design and analysis around new marketing signals, incrementally testing, and evaluating vendors to support inbound and outbound efforts.

Proactively identify and execute business improvements across the Marketing organization.

Be an expert on our marketing data. You will understand the intricacies of our ad platforms, website, campaigns, and the various programs we use and marry them together to produce a cohesive and actionable view into Marketing performance.

Develop dashboards and reporting for website traffic, paid channels, digital performance, and other Marketing investments.

Experience building both executive level and operational reporting and dashboards in Salesforce.

You will be obsessed with helping the GTM team make smarter data-driven decisions, consistently tracking, testing, and analyzing funnel data and campaign metrics in GA, Hubspot, SFDC and more to improve and optimize programs.

Not only will you create reports and dashboards for Marketing programs and channels (paid search, paid social, display, webinars, events, content syndication, etc.), you will provide key trends and insights to the team.

Use quantitative and qualitative insights to inform growth strategy, roadmap, and prioritization for the Marketing team.

Track program results, measure success and report metrics to stakeholders across the business.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing OperationsB2B SaaSGoogle AnalyticsHubspotSalesforceZoomInfoGoogle Tag ManagerSnowflakeData AnalysisDemand Generation StrategiesABMSignal-based SellingTeam Spirit

Required

5+ years of professional experience in Marketing Operations for B2B SaaS

Deep expertise with a modern Growth Marketing tech stack, specifically with Google Analytics, 6Sense, Clay, Common Room, Google Tag Manager, Hubspot, Snowflake, ZoomInfo, and Salesforce

Innovative and creative thinker: pioneer who embraces bold ideas

Team player: high EQ, low ego, resourceful, frugal; treats resources as their own

“Let’s go” attitude: optimist, contagious enthusiast, sees the upside

Accountability matters: drives for results as coach and team player; bias to outcomes

Strong understanding of Marketing Data & Analytics

Expertise in implementing modern B2B demand gen strategies including ABM and Signal-based selling

Understand what is possible, and what the limitations are, of marketing measurement and experimentation in the online + offline spaces. You enjoy the challenge of balancing rigor with the realities of the business.

You are able to drive ambiguous projects forward independently. You can break down problems into tasks for yourself and make small adjustments to priorities as necessary.

Excellent communication and collaboration

Initiative, reliability and team spirit as well as a good sense of humor and creativity

Proficiency in data analysis, with an ability to leverage insights to drive strategic decision-making.