200+ applicants

Company

BayOne Solutions · 16 hours ago

Social Media Coordinator

United States

Contract

Remote

Entry Level

$30/hr - $35/hr

2+ years exp

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Information and Communications Technology (ICT)Information Services

Growth Opportunities

Hiring Manager

Shivam Gupta

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Responsibilities

Develop and implement social media strategies aligned with corporate marketing goals, ensuring consistent brand messaging across all platforms.

Manage and curate content for social media channels (LinkedIn, Twitter/X, Facebook, Instagram, and YouTube), including post creation, scheduling, and monitoring.

Organic social focus is specifically on LinkedIn and requires algorithm research and an understanding of creative trends and post formats

X and Meta are less of a focus due to engagement analytics and user behavior on said channels

In addition, there is a lack of paid investment in Meta

Collaborate with the content team to align social media efforts with broader content strategies, including campaigns, product launches, and events like webinars and industry conferences.

Create visually appealing and brand-aligned graphics using tools such as Canva to enhance the impact of social media posts.

Engage with followers and communities, responding to comments, inquiries, and messages to foster a positive brand presence and increase engagement.

Track, analyze, and report on social media performance, providing insights and recommendations to optimize engagement, follower growth, and campaign success.

Stay up to date with social media trends, tools, and best practices to ensure Highspot's social media strategy remains fresh, relevant, and effective.

Monitor industry news and competitor activity on social media to identify opportunities for thought leadership, engagement, and growth.

Work closely with the design team to coordinate visual assets when needed and ensure a cohesive brand identity across platforms.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Social Media ManagementB2B Marketing PrinciplesCanvaSocial Media ToolsCopywritingKPI AnalysisContent CreationData-Driven StrategyProject ManagementCross-Functional Collaboration

Required

2+ years of social media management experience in a B2B environment, preferably within the tech or sales enablement industry.

Demonstrated experience in building and executing social media strategies across multiple platforms.

Proficiency with Canva and other design tools for creating engaging visuals and graphics.

Proficiency with social media management tools (e.g., Hootsuite, Sprout Social, Buffer) and analytics platforms (Google Analytics, platform-native insights).

Strong understanding of B2B marketing principles, including lead generation, brand positioning, and audience engagement.

Excellent copywriting and content creation skills, with the ability to craft compelling, concise messages tailored to each platform.

Experience in developing and analyzing KPIs for social media campaigns and adjusting strategies based on data.

Ability to work independently as a self-starter, while also being a collaborative teammate who works well in cross-functional settings.

Strong project management skills with the ability to manage multiple priorities and deadlines.