Tremendous · 1 day ago

Digital Marketing Manager, Campaigns

United States

Full-time

Remote

Mid, Senior Level

$140K/yr - $160K/yr

5+ years exp

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Mobile PaymentsPayments

Insider Connection @Tremendous

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Build and activate strategic multi-channel media plans that support the buyer’s journey from awareness to consideration to deal open.

Deploy and manage marketing ICP programmatic & ABM campaigns across digital channels, including display, native, paid social, Google DemandGen & PMax, and CTV.

Drive continuous improvement through regular A/B testing across channels, performance analysis, and optimization, and ongoing campaign measurement and reporting to achieve conversion, CPA, and ROAS targets.

Partner cross-functionally with product marketing, content marketing, web, and the digital team to develop performant ad creative & landing pages that improve results.

Become a subject matter expert in your ICP to contribute to campaign strategy and ensure ad creative resonates.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital MarketingCampaign ExecutionPaid Acquisition StrategyLinkedIn AdvertisingABM PlatformsA/B TestingPerformance AnalysisBudget ManagementReporting ResultsCross-Functional Collaboration

Required

5+ years running paid acquisition campaign strategy, with at least 3 years of experience running LinkedIn and working in an ABM platform to execute account-targeted display campaigns

A proactive approach to monitoring performance and adjusting tactics to make campaigns successful; a proven ability to improve efficiency & volume as a result of campaign strategy and continuous optimization

Proven success working with cross-functional teams to drive value and results

An eye for detail and a transparent written and verbal communication style

Experience handling marketing budgets and forecasting/reporting results