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Company

Jackpot.com · 19 hours ago

Retention Marketing Specialist (Remote)

Brooklyn, NY

Full-time

Remote

Entry, Mid Level

$80K/yr - $95K/yr

2+ years exp

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Responsibilities

Execute the CRM/Retention Marketing calendar, ensuring timely and effective delivery of campaigns.

Develop creative briefs for marketing campaigns, outlining objectives, specifications, and target audience details.

Write compelling and brand-aligned copy for email, push, SMS, and retargeting campaigns.

Coordinate with designers, product managers, developers and analytics teams to bring campaigns to life.

Build and deploy campaigns using CRM tools and platforms.

Develop and manage transactional, batch, and automated campaigns tailored to various customer segments.

Manage the monthly retention marketing calendar

Continuously A/B test to improve engagement and conversion

Ensure campaigns align with Jackpot.com’s tone of voice, promotions, and overall brand strategy.

Monitor campaign performance and report on key metrics, including open rates, click rate, conversion rates, and ROI.

Identify trends, share insights, and provide recommendations to improve future campaigns.

Set goals for retention campaigns and track progress

Collaborate with the marketing team to integrate messaging across all customer touchpoints.

Ensure a cohesive customer journey through personalized, timely, and relevant messaging across email, push, SMS, and retargeting.

Leverage customer data and segmentation to deliver tailored experiences and offers.

Stay informed about customer behavior and preferences, adapting strategies to drive retention and loyalty.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

CRMRetention MarketingEmail MarketingCampaign ManagementData AnalysisHTML/CSSCopywritingCustomer SegmentationProject ManagementOptimoveBrazeSalesforceIterableTableauQlikLookerGoogle Analytics

Required

2+ years in CRM, retention marketing.

Experience with email marketing platforms and CRM tools (e.g., Optimove, Braze, Salesforce, Iterable, or similar).

Experience with reporting and data visualization tools (e.g., Tableau, Qlik, Looker, Google Analytics).

Exceptional copywriting and communication skills.

Experience with HTML/CSS and personalization scripts for Email.

Proficiency in analyzing and interpreting marketing performance data.

Strong project management skills with the ability to manage multiple campaigns simultaneously.

Familiarity with email, push, SMS, and retargeting best practices.

Understanding of customer segmentation and personalized marketing techniques.

Preferred

Creative & analytical thinker with a results-driven mindset.

Collaborative and proactive team player.

Detail-oriented and committed to quality execution.

Curious and eager to learn.

An entrepreneurial spirit to thrive in a startup environment.

Benefits

100% employee-only coverage, monthly HSA contribution, mental health offerings, etc.

401k

Paid parental leave

Dedication to Lifelong Learning through our Monthly Speaker Series and Munch & Learns

Monthly cultural and social events

A culture of trust and accountability

Company

Jackpot.com

Since its launch in 2016, Jackpot.com has become a world leader in the online lottery sector, with the goal of fundamentally changing the lottery experience through innovation and variety.

Founded in 2016

San Francisco, California, USA

51-200 employees