McKinley Marketing Partners ยท 17 hours ago
Influencer Marketing Manager
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ConsultingDigital Marketing
Comp. & Benefits
Insider Connection @McKinley Marketing Partners
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Responsibilities
Build and maintain direct, ongoing relationships with key, emerging talent and established talent while creating an expansive roster across specific verticals
Partner with external stakeholders and internal teams to create impactful influencer campaigns that drive social conversation
Lead all aspects of influencer sourcing, program development, and execution, bringing ideas to life through successful project management while ensuring on-brand execution
Serve as day-to-day lead with influencer tool/agencies; managing budgets, writing briefs, reviewing content, and producing reports
Partner with tool/agencies to lead influencer outreach, working to support creator goals and understanding how to match the needs of talent with business plans and objectives
Support logistical needs of influencer programs, including booking rooms, travel, and payment
Identify and evaluate new social content opportunities with key influencer partners
Build and maintain a database of influencers and creators across verticals
Assist with Influencer gifting initiatives, ensuring FTC compliant messaging
Collaborate with regional markets to build global influencer campaigns leveraging relevant social platforms
Work with Paid Social team to whitelist and boost influencer content
Qualification
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Required
Bachelor's degree in marketing, advertising, communications, or other applicable fields
Minimum 4-6 years of experience in social or digital media
Experience working in the influencer space either directly with creators or developing related campaigns and programs
Experience collaborating with internal partners and external agencies/partners/talent
Experience in campaign management and execution
Preferred
Management experience preferred
Benefits
Competitive benefits package