200+ applicants

Company

Nutrafol · 23 hours ago

Sr. Director, Brand Marketing - Skin

United States

Full-time

Remote

Senior Level, Lead/Staff, Director/Executive

$185K/yr - $210K/yr

10+ years exp

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BiotechnologyConsumer Goods

Comp. & Benefits

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Responsibilities

Develop holistic brand experiences based on extensive research, experience, competitor and brand knowledge

Have a strong business acumen and understanding of business model

Create competitive reviews and situational analyses

Staying up-to-date on consumer research and market trends

Identify insights, challenges and opportunities

Develop brand architecture, positioning and strategy

Steer cross-functional team to deliver on strategy and business objectives

Lead day-to-day management of key brand initiatives to drive awareness and engagement

Ability to manage multiple projects simultaneously leading cross functional stakeholders

Monitor results, provide strategic recommendation and roadmaps for improvement

Assist in creating and managing brand marketing budget

Champion the brand and customer at all times

Create strong relationships and build trust with cross-functional teams and leadership

Work with external vendors and freelancers to execute as needed

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Brand ManagementDTC MarketingIntegrated Brand StrategiesTeam ManagementConsumer InsightsP&L ManagementMarket Trends AnalysisProject ManagementStrategic ThinkingRelationship BuildingCreative Mindset

Required

10-14 years of marketing, brand management or similar experience within a fast growing startup; wellness and/or DTC experience preferred

5+ years of team management experience

Proven track record creating and executing innovative and disruptive integrated brand strategies and campaigns (across digital, social, CRM, OOH, direct response, etc.) for a DTC brand with supporting distribution channels

Proven track record of managing a business line’s P&L

Experience managing director reports, in-house teams and agency relationships

Exceptional communication skills, both verbal and written

Strong sense of ownership, urgency, and drive

Positive attitude and ability to manage change, thrive in a fast-paced environment, work though ambiguity, and prioritize projects based on business needs