Whitestone · 17 hours ago
Manager, Brand Marketing
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Responsibilities
Lead cross-functional marketing initiatives that elevate Whitestone’s brand identity and reputation in the branded merchandise industry.
Build brand awareness and positioning by developing and managing campaigns that resonate with customers, prospects ,and industry stakeholders
Oversee the creation, design, and execution of case studies, blogs, and thought leadership pieces to position Whitestone as an industry innovator.
Manage copywriting processes for Whitestone’s website, marketing collateral, and brand-facing communications.
Collaborate with the internal art department to align visuals with marketing messaging for campaigns, social media, and presentations.
Manage Whitestone’s social media platforms, including LinkedIn and Instagram, with a focus on creating engaging, trend-forward content that supports brand objectives.
Develop and manage social media campaigns, ensuring integration with broader marketing efforts and consistent brand voice.
Drive continued growth and adoption of Whitestone’s CRM (HubSpot), refining processes to support sales and marketing efforts.
Create marketing tools, presentations, and sales collateral to enable the sales team to deliver exceptional client experiences.
Execute Whitestone’s Marketing Roadmap, ensuring the timely delivery of weekly, monthly, and quarterly collateral.
Develop and implement learning processes and courses within Whitestone University (LMS platform: Lessonly), fostering marketing and brand knowledge across the organization.
Conduct industry research to identify B2B marketing opportunities, competitor strategies, and customer demand trends.
Establish methods for measuring ROI on marketing campaigns, ensuring data-driven decision-making and continuous improvement.
Manage relationships with freelancers and external partners, including agencies, and contractors, to ensure timely delivery of high-quality work that aligns with marketing goals and brand guidelines.
Qualification
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Required
Bachelor’s degree in marketing, communications, or related field
3+ years’ professional experience managing and leading marketing campaigns in a B2B environment required
Hands-on experience with various marketing tools such as Google Analytics, HubSpot, Adobe Creative Cloud, and project management platforms such as Asana or Trello required
Strong understanding of core marketing principles, including branding, campaign management, and market research
Exceptional organizational skills with the ability to multi-task, manage deadlines, and maintain a client-focused approach
Proficiency in Adobe Creative Cloud (InDesign, Illustrator, Photoshop) and Google Suite (Docs, Sheets, Slides)
Hands-on experience with HubSpot for CRM, marketing automation, and reporting
Familiarity with project management software such as Asana or Trello to manage workflows effectively
Intermediate knowledge of SEO, SEM, and PPC strategies and tools, with a focus on optimizing digital campaigns
Proven ability to analyze marketing metrics and translate data into actionable insights to optimize performance
Experience using Google Analytics to track campaign performance and derive actionable insights
Basic knowledge of Squarespace for website management
Preferred
Experience in the branded merchandise, promotional products or creative agency industries strongly preferred
Benefits
Competitive salary with performance-based bonus opportunities.
Flexible Paid Time Off (PTO) to help you recharge and prioritize work-life balance.
Generous Parental Leave to support you and your growing family.
Monthly fitness stipend to encourage health and wellness.
Opportunities to connect with colleagues through company retreats and events.
The flexibility to work remotely from wherever you thrive best.
Volunteer Paid Time Off (VTO) to support causes you’re passionate about.
Top-of-the-line equipment, including a Mac desktop or laptop, plus a Home Office Stipend to create your ideal workspace.
Celebrate your dedication with a 5 Year’s Service Trip to recognize your milestone contributions.
Seasonal Office Closures to enjoy well-deserved downtime.
Summer Fridays to kickstart your weekends early.
Comprehensive medical, dental, and vision benefits to support your well-being.
A robust 401(k) match of up to 4% to help you plan for your future.
Company
Whitestone
In a world where creativity, environmental responsibility, and global scalability are non-negotiable, Whitestone partners with bold brands to produce impactful merchandise.
Funding
Current Stage
Growth StageCompany data provided by crunchbase