InProduction · 16 hours ago

Marketing Director

United States

Full-time

Remote

Director/Executive

$100K/yr - $150K/yr

7+ years exp

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Responsibilities

Set the Company’s marketing vision, goals and KPIs that align with and accelerate InProduction’s key business objectives

Establish an outbound, performance-based marketing function within the Company, focused on driving additional leads for the Company through measurable channels, including search, SEO, social media, and email marketing

Create, manage, and track progress on marketing KPIs, regularly providing insights to help drive optimization

Partner with sales team to establish and refine lead qualification process, analyze and report on campaign performance

Create dashboards to measure pipeline growth, win/loss rates, and top of funnel marketing impact. Report monthly progress to the management team and BOD

Provide ROI assessments for marketing channels / activities and support the annual marketing budget planning process

Create a process to monitor and evaluate the sources and quality of marketing leads

Segment existing customers and prospects to more effectively nurture leads and upsells

Refresh and create new and engaging marketing collateral to be used by the sales team

Build relevant content including thought leadership, messaging, and presentations, partnering closely with management and sales

Create email nurture campaigns utilizing CRM data

Assist the Company in finding and preparing for relevant industry trade shows

Assist in positioning the Company’s website to be optimized for various marketing channels

Use tools like Google Analytics, CRM software, and social media platforms to monitor audience behavior, sales funnels, and customer engagement metrics

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital MarketingDemand GenerationMarketing AutomationGoogle AnalyticsHubspotBusiness Intelligence ToolsEmail MarketingSEOSocial Media MarketingAdvanced ExcelLead QualificationMarketing Strategies

Required

7-10 years of experience in digital marketing / demand generation as a subject matter expert with proficiency creating marketing plans, optimizing processes, and measuring results

Ability to develop high-level marketing strategies, translate them into system and process requirements, and ensure execution and business impact

Advanced Excel skills with a strong understanding of Hubspot or similar CRM, Marketing Automation tools, Business Intelligence tools, and marketing strategies

Robust analytical and quantitative skills with the ability to leverage data and insights to drive performance and optimization