Yahoo · 19 hours ago
Director, Brand Strategy Yahoo Finance
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Responsibilities
Build, mentor, and inspire a high-performing team, fostering a culture of collaboration, creativity, and continuous improvement.
Set and execute a strategic vision for the Brand Strategy team, aligning on business objectives and delivering innovative client solutions.
Serve as a trusted advisor to internal stakeholders and clients, driving effective strategies and tactics that meet business goals.
Cultivate strong relationships with key internal stakeholders, including Sales, Account Management, Operations, Editorial, and Product teams, to ensure seamless execution of strategies.
Primary liaison between Editorial and Sales to develop new ideas and content offerings.
Partner with Product team to shape and innovate roadmaps to drive commercial growth.
Align with Pricing, Yield Management, and Finance teams to develop scalable, high-impact revenue strategies.
Develop tailored, client-centric solutions by deeply understanding client business objectives, marketing goals, and challenges.
Craft high-impact marketing materials, pitches, and presentations, integrating cultural insights and data-driven strategies to captivate audiences.
Collaborate cross-functionally with Sales, Editorial, Product, and Marketing teams to design innovative sponsorships, branded content, and advertising solutions across all formats.
Gain and leverage deep insights into marketplace trends, competitive landscapes, and customer needs to guide the development of innovative ad products and GTM strategies.
Monitor and analyze campaign performance, identifying opportunities for optimization and ensuring alignment with client KPIs.
Actively drive brainstorming sessions and client workshops, fostering creativity and trust with key decision-makers.
Qualification
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Required
Minimum of 10 years of experience in sales strategy, brand strategy, account management, or related roles, with at least 6 years of experience leading teams.
Proven track record of leading and motivating high-performing teams, achieving ambitious revenue targets, and building long-term strategic client relationships.
Deep understanding of digital advertising trends, content marketing, and monetization strategies across platforms.
Strong executive presence and experience developing and presenting C-Level narratives that drive decision-making.
Ability to align big-picture strategies with actionable plans that deliver measurable results.
Strong written and verbal communication skills, with the ability to build relationships and influence cross-functional teams and senior stakeholders.
Proficiency in using insights and data to inform decision-making, evaluate performance, and guide strategies.
A passion for questioning conventional approaches and delivering client-focused solutions that challenge the status quo.
Proven ability to work effectively across teams, fostering alignment and driving collective success.
Benefits
Healthcare
401K savings plan
Company holidays
Vacation
Sick time
Parental leave
Employee assistance program
Company
Yahoo
Yahoo is a technology and media company that serves users through its portfolio of digital platforms, products, and services. It is a sub-organization of Verizon Media.
Funding
Current Stage
Public CompanyTotal Funding
$6.8MKey Investors
SoftBank CapitalSequoia Capital
2021-05-03Acquired
1996-04-12IPO
1995-11-30Series B· $4.8M
Recent News
2024-12-04
2024-12-04
2024-12-04
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