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Company

Huron · 21 hours ago

Director of Commerical Industry Marketing, Corporate, Remote Opportunity

Chicago, IL

Full-time

Remote

Director/Executive

$150K/yr - $215K/yr

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ConsultingInformation Technology

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Responsibilities

Market Research – Source primary and secondary market intelligence. Design approach, and structure methodology for the collection and interpretation of market knowledge. Quantify the market size, share, solution/service/product requirements, and market-based competitive analysis. Segment and prioritize markets to actively pursue. Analyze and interpret research results including opportunities and threats. Identify attractive markets to provide a basis for investment, acquisition, and functional objectives.

Strategic Planning – Create marketing planning framework and process. Perform analysis of market data, summarize findings, and apply findings for the input to our enterprise planning and growth strategy for the Commercial organization. Support the development of the Commercial/ industry and strategic initiatives. Perform scenario planning and present relevant insights of company advancement opportunities to Commercial industry leadership. Ensure successful implementation, monitoring, and measurement of results.

Industry/Solution/Service/Product Marketing – Collaborate with Commercial business leadership, translating enterprise and business unit (practice) goals, objectives, and market opportunities into a formal, cohesive annual marketing plan for the Commercial portfolio of solutions, services, and products. Develops marketing strategies and ensures alignment of services and solutions to market segments driving clarity and efficiency in go-to-market execution. Build SWOT analysis, develops buyer’s personas, and creates positioning and messaging for the industry, solutions, services, and products. Performs internal and external interviews with customers for voice of the customer data to discover and quantify market problems and opportunities for improvement. Supports the enterprise alliance partner strategy and collaborates with digital and field alliances team on Commercial industry-specific programming and outreach. Analyze voice of customer data to inform Huron’s unique ability to address market problems and deliver value to the focus markets.

Leadership and thought partner - Drive sales and marketing alignment, collaborating with industry leadership, enterprise marketing and communications, growth enablement, and digital and field alliance teams, Cultivate and sustain working relationships with industry key opinion leaders who can play a role in supporting Huron's business objectives. Manage and optimize Commercial industry marketing budget.

Qualification

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Market strategyProduct marketingChange managementMarket researchStrategic planningStakeholder management

Required

BA or BS degree in business field required.

Executive presence.

Proven leadership and management skills.

Strong organizational and influence skills.

Excellent oral and written communication ability.

High strategic acumen.

Ability to address the needs of multiple stakeholders simultaneously.

Highly collaborative work style.

Is a change agent.

Preferred

MBA preferred.

Market strategy, planning experience. Previous product marketing, portfolio marketing or vertical/industry marketing experience strongly preferred.

Benefits

Medical, dental and vision coverage

Other wellness programs

Company

Huron

Glassdoor

4.0

Huron is a global professional services firm that collaborates with clients to put possible into practice by creating sound strategies, optimizing operations, accelerating digital transformation, and empowering businesses and their people to own their future.

Founded in 2002