fullthrottle.ai · 21 hours ago

Lead Generation Strategist

United States

Full-time

Remote

Mid Level

Maximize your interview chances

AdvertisingDigital Media

Insider Connection @fullthrottle.ai

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Develop and execute email marketing campaigns (newsletters, product updates, etc.) to boost brand awareness and sales.

Design drip campaigns to nurture leads from awareness to conversion.

Collaborate with Sales to create case studies and client success stories.

Produce eBooks, white papers, and articles based on industry research and SME insights.

Write and submit award nominations to enhance company recognition.

Design and produce sales collateral (e.g., 1-pagers, presentations) that effectively communicate the value of our solutions during client meetings.

Drive SEO and backlink-building efforts to improve search engine rankings for articles and content, optimizing PPC ads and content for maximum visibility.

Conduct interviews with industry thought leaders for articles and webinars.

Optimize website content and implement SEO strategies to attract high-quality leads.

Track and manage inbound leads through the sales pipeline.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Lead nurturingEmail marketingB2B/SaaS Sales processTechnical writingSales collateral creationContent creationSEO strategiesData analysisActiveCampaignAdobe WorkfrontAsanaBitlySalesforcePardotWordPressCreative mindset

Required

Proven ability to create case studies, white papers, and sales collateral.

Experience with email CRM platforms, email campaign management, and lead nurturing.

Strong technical writing skills, particularly in SaaS/B2B.

Ability to craft compelling stories and align marketing strategies with sales objectives.

A strong understanding of the B2B/Saas Sales process, including how to effectively move leads through each stage, from initial awareness to final conversion.