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Company

PartsBase Inc. · 10 hours ago

Senior Email Marketing Specialist

United States

Full-time

Remote

Senior Level

5+ years exp

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Responsibilities

Develop and implement comprehensive email marketing strategies that drive engagement, conversions, and revenue.

Create campaigns that nurture leads and boost customer acquisition.

Craft engaging subject lines, persuasive CTAs, and impactful email content.

Design visually appealing, responsive email templates.

Create personalized, data-driven content to improve customer engagement.

Set up and manage automated workflows for lifecycle marketing campaigns.

Test subject lines, layouts, and content to improve key metrics like open and click-through rates.

Analyze campaign performance using tools like Google Analytics and provide actionable insights.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Email Marketing StrategyDemand GenerationCopywritingEmail Template DesignCampaign AutomationA/B TestingAudience SegmentationData AnalyticsEmail Marketing SoftwareGoogle AnalyticsHTML/CSSEmail Marketing Best Practices

Required

5–6 years of professional experience in email marketing, campaign management, and demand generation.

Ability to develop and implement comprehensive email marketing strategies that drive engagement, conversions, and revenue.

Expertise in creating campaigns that nurture leads and boost customer acquisition.

Strong copywriting skills to craft engaging subject lines, persuasive CTAs, and impactful email content.

Skilled in designing visually appealing, responsive email templates.

Experience creating personalized, data-driven content to improve customer engagement.

Proficiency in setting up and managing automated workflows for lifecycle marketing campaigns.

Hands-on experience with testing subject lines, layouts, and content to improve key metrics like open and click-through rates.

Advanced understanding of segmentation strategies to target diverse customer personas.

Ability to analyze campaign performance using tools like Google Analytics and provide actionable insights.

Proficiency in Email Marketing software for campaign creation and management, including Mailchimp, Constant Contact, ActiveCampaign, Campaign Monitor, or similar tools.

Experienced in Email Testing processes and tools to ensure quality across multiple email clients and devices.

Knowledge of coding basics (HTML/CSS) for troubleshooting and customizing email templates.

Skilled in Google Analytics for tracking and optimizing campaign performance.

Strong understanding of email marketing best practices, compliance (e.g., GDPR, CAN-SPAM), and deliverability.

Exceptional attention to detail and ability to meet deadlines in a fast-paced environment.

Excellent communication and collaboration skills to work with cross-functional teams.

A portfolio or examples of successful email marketing campaigns.

Company

PartsBase Inc.

Our technology suite provides industry-leading tools, services, and specialized solutions to advance supply-chain efficiencies for businesses and professionals across the aviation, aerospace and defense industries.

Founded in 1996

Boca Raton, Florida, USA

51-200 employees