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Company

eFinancial · 1 day ago

Director of Digital Marketing

Des Plaines, IL

Full-time

Remote

Lead/Staff, Director/Executive

5+ years exp

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Financial ServicesInsurance

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Responsibilities

Perpetuate a cutting-edge digital practice with a continuous test and learn culture and an eye toward scaling current and future digital marketing opportunities and innovations

Scale nascent search and display programs to occupy a larger percentage of marketing funnel

Develop and manage digital marketing strategies to deliver sustainable customer acquisition growth

Implement and scale new digital marketing programs to increase revenue – continually seeking and testing new methods to reach key segments of the high intent, life insurance market

Identify and deploy methods to target consumers experiencing life events to stimulate life insurance consideration and purchase intent

Customize Marketing programs for high value products to drive funnel efficiency and profitability

Drive the conversion rate optimization (CRO) agenda across multiple owned and operated channels

Supervise the Manager responsible for the Marketing team’s management and optimization of digital media – ensuring the successful implementation of new creative, bidding strategies and other areas

As positive results from experimentation warrant adding new talent, the Director will attract and develop talent to meet the evolving needs of the Marketing team and broader organization

Drive strong performance standards across direct and indirect reports, setting ambitious goals and promoting a culture of analytically driven decision making and a high degree of accountability

Support the development of direct and indirect reports by sharing knowledge and acting as an advocate for sound testing methodology and profit-oriented decision-making

Manage external resources – including freelancers, agencies, and vendors

Gather data and evaluate the individual and collective impact of testing efforts

Take early reads on emerging tests to identify issues or provide indications of success or failure

Help design dashboards to capture and present relevant information related to experimentation

Partner with analytics colleagues to obtain access to data to evaluate testing impact and results

Champion data engineering or technical work required for better analysis and reporting; create business cases and advocate for feature requests in prioritization reviews

Coordinate tagging efforts to ensure all required data points are available prior to digital testing

As needed, support the advancement of new Marketing pilots and test efforts, identifying opportunities to improve performance

Communicate test impact to establish a strong value-added benefit to Marketing stakeholders

Prepare presentations for stakeholders that articulate strategy, plans, and results

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital MarketingDigital Acquisition ChannelsDigital Campaign OptimizationTesting MethodologiesData AnalyticsDirect-to-Consumer MarketingInsurance Distribution ChannelsAgile AdaptabilityResults OrientationAnalytic AcumenDashboard ReportingRegulatory NavigationTeam AccountabilityCross-Functional Collaboration

Required

5-7 years of brand-side experience in roles related to direct-to-consumer, digital-first performance marketing and sales teams

Bachelor's degree in marketing or equivalent field required

Track record of managing large scale digital budgets with an end to end understanding of the daily optimization needed to maintain digital campaigns

Mastery of multiple digital acquisition channels (Social, display, search, CTV, etc.)

Exposure to testing methodologies (CRO, LPO, A/B, and multivariate) in lead generation and ecommerce environments

Digitally-savvy and fluent in direct response, direct to consumer, marketing strategies

Experience with people leadership, with a history of directly managing teams of at least (3) people; large team or operational oversight a plus

Experience indirectly influencing teams, with a proven track record of motivating collaboration that delivers high-impact business outcomes from the collective work of cross-functional team members

Skilled at navigating the complexities of a highly regulated industry and accomplishing breakthrough, revenue-generating work in a compliant manner

Strong strategic acumen and growth-orientation with a record of effectively optimizing Marketing and lead screening within a captive call center agent environment

Creative, long-term problem solver who is willing to roll up their sleeves daily to solve problems and activate resources to capitalize on opportunities

Nimble and decisive team player with a proven ability to take calculated risks and link marketing plans/outcomes to measurable business impact

Self-starter who readily takes initiative to drive and deliver results; high degree of comfort with ambiguity and agile in adapting to changing business needs

Passionate about data and analytics to present results in a clear and logical manner, and glean insights for continuous growth and improvement

Positive and energetic with a keen sense of urgency and results-orientation

Proven ability to cultivate an environment that supports fast decision making and accountability across the team; experience optimizing the marketing function to perform at the highest levels

Highly collaborative working style with an ability to build relationships with diverse constituents; a candid, open communicator, who is sensitive to multiple styles and perspectives

Strong presence, character, and integrity; ability to influence across the organization

Exceptional analytic acumen and comfort working with data to direct/prepare insightful dashboards and reports