Career Renew · 20 hours ago

Head of Marketing - Crypto

United States

Full-time

Remote

Senior Level

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Management Consulting

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Responsibilities

Establish us as a pioneer in permissionless real estate investing, a first in crypto. Differentiate our product from typical crypto investments by highlighting the unique advantages of tokenized real estate accessible to all

Launch and manage a Points program to incentivize early user engagement ahead of the TGE. Develop strategies to cultivate and retain an active community of crypto-native investors, whales, and on-chain institutions

Lead all marketing initiatives, from launch through TGE, including content creation, influencer marketing, and targeted campaigns

Identify and foster strategic partnerships with other protocols, enabling users to stack rewards across platforms and increasing visibility within DeFi

Work cross-functionally across internal and external teams (e.g., Agencies, other protocols) to execute a cohesive GTM strategy for both the protocol launch and TGE

Identify, develop, and optimize marketing channels, with an initial focus on Twitter and a flexible approach for exploring others as needed

Define and monitor KPIs to evaluate the effectiveness of marketing initiatives, making data-driven adjustments to maximize user acquisition and drive TVL growth

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Crypto-Native ExperienceGrowth Strategies in DeFiMarketing Channels for CryptoCampaign Strategy & ExecutionProtocol PartnershipsMetrics & KPI TrackingSocial Media ManagementContent CreationInfluencer MarketingTeam Management