Be an early applicantLess than 25 applicants

Company

Rula · 16 hours ago

Head of Brand Marketing (Remote)

Remote - United States

Full-time

Remote

Senior Level, Lead/Staff

$239K/yr - $267K/yr

12+ years exp

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Responsibilities

Own and elevate Rula’s brand marketing efforts.

Develop and drive Rula’s brand strategy.

Tell Rula’s story in a way that resonates with diverse audiences and stakeholders.

Amplify brand awareness and accelerate impact as the company enters a phase of rapid growth.

Oversee brand strategy, creative direction, content, reputation management, social media, and events.

Drive full-funnel, integrated marketing campaigns in collaboration with other marketing teams.

Be the brand’s biggest advocate, both internally and externally.

Develop compelling brand stories that deliver measurable business impact.

Qualification

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Brand MarketingBrand StrategyIntegrated CampaignsConsumer BrandsCampaign ExecutionData-Driven MarketingMulti-Audience MarketingBrand LaunchMeasurement Techniques

Required

12+ years of experience in marketing

8+ years of experience in a leadership and people manager role

8+ years of experience in brand marketing, with a strong background in owning brand strategy, creative direction, and executing integrated or brand campaigns with budgets of $5M+

Significant experience with consumer brands, with a focus on driving large-scale marketing initiatives

Proven experience working widely across the organization to tell a brand story, excite the organization, and implement brand standards

A strong combination of creative skills (such as idea generation and concept development) and operational experience (including executing integrated campaigns and tracking brand metrics)

Proven experience developing and executing a brand strategy, increasing brand awareness

Preferred

Experience at a fast-paced mid-stage start-up or growth company

Experience with a brand launch or relaunch/rebrand

Experience working with a multi-audience or multi-sided business model, such as a marketplace or a brand with diverse offerings under a single umbrella

Experience with advanced measurement techniques (media mix modeling, synthetic holdout groups, etc.)

Benefits

100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments

Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States

Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA

401(k) plan access: Start saving for your future

Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)

Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering

Employee Assistance Program (EAP): Support for your mental and physical health

New hire home office stipend: Set up your workspace for success

Quarterly department stipend: Fund team-building activities or in-person gatherings

Wellness events and lunch & learns: Explore a variety of engaging topics

Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all

Discounted programs: Fetch, SmartSpend, Ladder, SoFi