Halliday · 18 hours ago

Head of Marketing

United States

Full-time

Remote

Director/Executive

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BlockchainGaming

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Responsibilities

Lead Growth Marketing Initiatives: Define and execute a comprehensive marketing strategy that positions Halliday as a thought leader in the blockchain and fintech sectors, focusing on both brand building and user acquisition.

Plan and Execute Industry Activations: Drive large-scale marketing activations at key Web3 and blockchain events (conferences, hackathons, developer summits) to elevate Halliday’s brand presence and establish us as an industry innovator.

Develop Compelling Content: Create and oversee the development of high-quality, technically informed content that showcases Halliday’s unique value proposition to developers, enterprises, and crypto enthusiasts.

Collaborate Across Teams: Work closely with Product, Engineering, and Sales teams to craft marketing materials that simplify complex technical concepts and demonstrate our solutions’ value.

Manage External Communications: Oversee Halliday’s external communications across various channels, including blogs, social media, email marketing, and event marketing, while maintaining brand consistency and voice.

Build Partnerships & Influence: Cultivate strong relationships with industry partners, influencers, and thought leaders to amplify Halliday’s reach and visibility within the crypto community.

Analyze & Optimize Marketing Performance: Monitor and analyze the performance of marketing campaigns, using data insights to continually refine strategies and improve ROI.

Coordinate Industry Engagement: Lead Halliday’s participation in key Web3 and blockchain events, ensuring we maintain a strong, consistent presence and engage meaningfully with the crypto community.

Qualification

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Growth MarketingBlockchain ExpertiseFintech ExpertiseEvent MarketingContent CreationData-Driven MarketingStartup Experience

Required

Versatile Marketing Leader: A generalist marketer with expertise in growth marketing, brand building, and establishing thought leadership within the blockchain and fintech space.

Blockchain & Fintech Expertise: Significant experience in marketing for blockchain, cryptocurrency, or fintech companies, with a deep understanding of Web3 technologies and trends.

Event Marketing Experience: Proven ability to plan and execute impactful marketing activations at major industry events, conferences, and summits, building strong brand presence and engagement.

Content & Communication Skills: Strong written and verbal communication skills, with experience crafting content that resonates with both technical and non-technical audiences.

Startup Mentality: Experience working in fast-paced, startup environments, with the ability to manage multiple projects and priorities while maintaining a high level of creativity and execution.

Data-Driven & Results-Oriented: A results-driven mindset, with experience in using data and insights to optimize marketing performance and drive measurable results.