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Company

Sift · 10 hours ago

Senior Product Marketing Manager

United States

Full-time

Remote

Senior Level

$141K/yr - $190K/yr

6+ years exp

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AnalyticsBig Data

H1B Sponsor Likely

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Responsibilities

Develop and maintain product positioning and messaging that resonates with the target buyer personas by translating technical details into customer features and benefits.

Partner with Product Management to understand the value of product features and benefits and provide feedback and insights for roadmap plans.

Create and execute marketing plans that drive awareness, engagement and product adoption.

Educate both internal and external stakeholders on our product features and their benefits.

Create marketing collateral (e.g. datasheets, product videos) that articulate the product value and its benefits.

Develop and maintain sales enablement materials, including pitch decks, battlecards, cheat sheets, customer references, etc. that align with the buying process and help move prospects & customers through the sales cycle.

Plan for feature launches manage the cross-functional implementation.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product marketing experienceB2B SaaS experienceTechnical skills for demosGTM strategy managementVisual storytelling skillsVerbal storytelling skillsSaaS product launchingOnline fraud detectionMessaging skills

Required

6+ years of product marketing experience in B2B SaaS or Enterprise software.

Experience managing strategy and GTM efforts for a product / product line.

Strong visual and verbal storytelling skills.

Technical background with ability to build and deliver demos.

Experience launching SaaS products in ML, identity, and/or security domains.

Curiosity, creativity, and a strong ability to distill complexity into crisp, easily comprehensible messaging.

Preferred

Experience in online fraud detection and prevention

MBA

Benefits

Competitive total compensation package

401k plan

Medical, dental and vision coverage

Wellness reimbursement

Education reimbursement

Flexible time off

Company

Sift

Glassdoor

3.6

Sift applies insights from a global network of data to detect fraud and increase positive user experience.

Founded in 2011

San Francisco, California, USA

201-500 employees

http://sift.com

H1B Sponsorship

Sift has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (5)

2022 (13)

2021 (15)

2020 (14)