Crux · 20 hours ago

Marketing Operations

United States

Full-time

Remote

Mid Level

$115K/yr - $135K/yr

3+ years exp

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Responsibilities

Maintain and optimize our CRM and marketing databases, ensuring high data quality.

Manage data hygiene, lead enrichment/re-enrichment, and intent-based lead qualification

Establish and manage robust Prospect → MQL data pipelines and infrastructure.

Implement automated account scoring, contact tiering, and targeting for scalable prospecting efforts.

Support integrated marketing campaigns with seamless lead management processes and automated workflows.

Set up and optimize ABM strategies targeting sellers, buyers, and additional stakeholders.

Drive sequence performance optimization and email send health monitoring.

Lead the evaluation, administration, and scaling of marketing tech tools.

Build sophisticated workflows and intent scoring systems to streamline processes and enhance scalability.

Manage and optimize referral tracking and partnerships pipelines.

Develop and maintain systems for KPI tracking, attribution modeling, and funnel analysis on a weekly, monthly, and quarterly basis.

Provide actionable insights through detailed Google Analytics/Ads reporting and cross-referenced funnel data analysis.

Ensure reliable and comprehensive data for attribution reporting and decision-making.

Act as a key liaison between growth, sales, and partnerships teams to ensure alignment on priorities and outcomes.

Support outbound growth campaigns, including account re-engagement and champion-targeting initiatives.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

CRM managementData hygieneLead qualificationMarketing technologyABM strategiesPerformance analysisGoogle AnalyticsAutomated workflowsKPI trackingData pipelinesCampaign managementEmail marketingFunnel analysisMarket analysisCross-functional collaboration