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Company

PulsePoint · 16 hours ago

Supply Business Analyst, AdTech/SSP

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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Advertising PlatformsAnalytics

Growth Opportunities

H1B Sponsor Likely

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Responsibilities

Cultivate a comprehensive understanding of PulsePoint DSP’s programmatic ad ecosystem, including supply partners and publisher relationships, to provide valuable analysis and insights.

Conduct thorough analyses of our supply footprint, from bid requests to impressions, including openRTB parameters, to identify emerging trends and spending patterns.

Leverage advanced analytics tools such as Sincera and Jounce Media to enhance data analysis and derive meaningful insights.

Develop and execute longitudinal, seasonal, and channel studies to assess PulsePoint’s supply footprint.

Support initiatives aimed at improving ad environment quality and media effectiveness across PulsePoint’s supply footprint.

Collaborate closely with Product Management to address inventory management challenges across various buying modalities, including Programmatic Guaranteed, Private Marketplace, Curated Market, and Open Exchange.

Create demand and supply-facing forecasting models to support strategic direct publisher integrations.

Automate data visualization and reporting capabilities to empower users (both internal and external) to access data independently, enhancing quality, accuracy, and speed.

Synthesize raw data into actionable insights that drive business results, identify key trends, and present findings in a clear and compelling manner.

Monitor and analyze key performance indicators (KPIs) from a supply perspective at the DSP level, providing regular updates and actionable recommendations.

Effectively communicate findings and insights to stakeholders through dashboards, presentations, and ad-hoc reports.

Stay informed about industry trends and competitive developments to identify opportunities for growth and innovation.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital AdvertisingData AnalysisSQLGCPTableauLookerPythonExcelData ManipulationHealth Data FamiliarityProject Management

Required

5+ years experience working in digital/programmatic advertising experience is required

3-5 years of experience as a data analyst

Hands-on experience working with DSPs, ad exchanges, SSPs, ad servers, and/or other ad tech platforms is required

Self-starter with the ability to identify new initiatives and priorities for supply access + analysis, and lead a project from start to finish

Outstanding troubleshooting, analytical, and problem-solving abilities with attention to detail

Experience collaborating across Sales, Account Management, Product, Marketing, Analytics & Finance teams

1-3+ years of relevant experience in: Creating SQL queries from scratch using real business data, GCP, Tableau, Looker, Python, Stats background, Highly proficient knowledge of Excel (pivot tables, VLOOKUP, formulas, functions), Data analysis & manipulation

At least a Bachelor’s degree in Business Intelligence and Analytics or closely related field

Preferred

Able to organize large data sets to answer critical questions, extrapolate trends, and tell a story

Familiarity with health-related data sets

Project Management skills

Benefits

Comprehensive healthcare with medical, dental, and vision options, and 100%-paid life & disability insurance

401(k) Match

Generous paid vacation and sick time

Paid parental leave & adoption assistance

Annual tuition assistance

Better Yourself Wellness program

Group volunteer opportunities and fun events

Commuting subsidy and commuter benefits

A referral bonus program -- we love hiring referrals here at PulsePoint

Company

PulsePoint

Glassdoor

4.2

PulsePoint is a technology company using data to accelerate healthcare marketing.

Founded in 2011

New York, New York, USA

51-200 employees

http://www.pulsepoint.com

H1B Sponsorship

PulsePoint has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (5)

2022 (8)

2021 (15)

2020 (7)