26 applicants

Company

Zeta Global · 20 hours ago

Director, Partnership Strategy

Minneapolis, MN

Full-time

Remote

Lead/Staff, Director/Executive

$130K/yr - $150K/yr

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Responsibilities

Assist in developing and implementing strategic direction and operational standards for the Activation Partnership Enablement team, including go-to-market (GTM) consistency, templates, best practices, and playbook standardization.

Work with the Partnership Enablement Taskforce (Marketing, Solutions) to prioritize and identify key accounts to support and determine the level of engagement with the Strategy team.

Support sales on pitches or calls qualified for Strategy resourcing—priority partnerships, Zeta high-opportunity cross-sells, and the top 10% of case requests.

Develop strategic frameworks for key RFPs, contribute to the methodology and approach, and coordinate with the Partnership Enablement Taskforce to deliver final products to the Activation Partnerships team.

Partner with Activation Partnership leads and clients to deeply understand their needs, providing strategic media recommendations that align with their objectives.

Uphold, optimize, and refine the "pre-sales" flow—ensure teams are closely following the Case Requests to deliverable process for efficiency and maintaining high-quality outputs.

Champion and translate the integration of Data Cloud intelligence at the core of solutions, incorporating firstparty data and behavioral insights into all activation strategies to ensure a data-driven approach.

Encourage innovation within the team to develop and implement advanced, practical activation strategies that lead the market.

Collaborate across business units (CRM, ZX, Actions), ensuring seamless communication and integration of insights and capabilities.

Work closely with Activation Analytics and Data Cloud Analytics teams to develop appropriate, repeatable measurement frameworks and set expectations on suitable reports at the client and campaign level, requiring situational understanding: Standard dashboards, Agile Intelligence, Cadence and frequency, Spend level.

Keep abreast of industry trends, technological advancements, and the competitive landscape to continuously refine and adapt strategies.

Promote a culture of excellence and innovation within the team.

Represent the Activation Partnership Enablement team in internal meetings and client engagements, showcasing our capabilities and successes.

Inform the product roadmap by providing feedback and meeting with Product teams on client and activation priorities.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Activation Strategy DevelopmentData IntegrationMeasurement FrameworksClient PartnershipSales SupportCross-Unit CollaborationIndustry AwarenessInnovation PromotionProcess OptimizationProduct Feedback

Required

Experience in developing and implementing strategic direction and operational standards for teams.

Ability to prioritize and identify key accounts to support and determine engagement levels.

Experience supporting sales on pitches or calls qualified for strategy resourcing.

Ability to develop strategic frameworks for key RFPs and coordinate with teams to deliver final products.

Experience partnering with clients to understand their needs and provide strategic media recommendations.

Ability to uphold, optimize, and refine pre-sales processes for efficiency and quality.

Experience in integrating data intelligence into solutions and activation strategies.

Ability to encourage innovation and develop advanced activation strategies.

Experience collaborating across business units to ensure seamless communication and integration.

Ability to develop measurement frameworks and set expectations on reports at client and campaign levels.

Knowledge of industry trends, technological advancements, and competitive landscape.

Ability to promote a culture of excellence and innovation within a team.

Experience representing teams in internal meetings and client engagements.

Ability to provide feedback to product teams on client and activation priorities.

Benefits

Unlimited PTO

Excellent medical, dental, and vision coverage

Employee Equity and Stock Purchase Plan

Employee Discounts, Virtual Wellness Classes, and Pet Insurance

Company

Zeta Global

Glassdoor

3.7

Zeta offers technology and marketing services to help brands acquire, engage, and retain customers.

Founded in 2007

New York, New York, USA

1001-5000 employees

http://www.zetaglobal.com

H1B Sponsorship

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Distribution of Different Job Fields Receiving Sponsorship

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Trends of Total Sponsorships

2023 (8)

2022 (7)

2021 (8)

2020 (14)