Welocalize · 12 hours ago

Growth and Product Marketing Lead

United States

Full-time

Remote

Senior Level

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Responsibilities

Establish Brand Presence : Create and maintain a professional and consistent brand identity to build credibility and highlight AI services.

Event Participation : Plan industry event attendance and sponsorships to increase visibility and thought leadership. Coordinate speaker roles for Research Labs, Core Leaders, and Commercial participants, while sales teams represent the organization at events.

Targeted Campaigns : Develop and execute marketing campaigns to attract clients and highlight unique capabilities.

Content Calendar : Manage a content calendar to produce high-quality assets, including case studies, blog posts, and social media updates.

Cross-Channel Campaigns : Plan and oversee multi-channel campaigns, including email marketing, social media, paid advertising, and content marketing.

Collaborative Efforts : Work closely with internal teams to align marketing initiatives with organizational goals and create polished, effective marketing assets.

Growth Strategy Development : Design and implement strategies aimed at acquiring new customers and retaining existing ones.

Partnership Development : Identify and cultivate strategic partnerships that foster growth through collaborations and co-marketing initiatives.

Project Management and Offshore Team Coordination : Lead and manage marketing projects from concept to execution, ensuring deadlines, quality standards, and budgets are met. Coordinate and oversee the activities of offshore marketing teams, ensuring seamless collaboration, consistent communication, and alignment with overall strategy.

Market Research : Conduct in-depth research to understand industry trends, customer needs, and competitor strategies.

Data Analysis : Analyze customer data and campaign performance metrics to uncover growth opportunities and refine marketing strategies.

Lead Generation : Develop and implement strategies to attract new customers and guide them through the sales funnel effectively.

Qualification

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Brand BuildingMulti-Channel MarketingLead GenerationData AnalysisMarket ResearchMarketing Tools ProficiencyAI Industry ExperienceProject ManagementCRM PlatformsAnalytics SoftwareCollaboration Skills