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Company

Sourcewell · 8 hours ago

Public Relations & Communications Specialist

United States

Full-time

Remote

Mid, Senior Level

$66K/yr - $93K/yr

5+ years exp

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Responsibilities

Writes and proofs articles for various publications, including but not limited to magazines, newspapers, and blogs

Creates and distributes targeted press releases for all divisions

Utilizes appropriate tools to curate and maintain media contact lists for targeted and effective communication and press release distribution

Promotes all Sourcewell programs, products, and services

Establishes and maintains cooperative relationships with representatives of the communities, public agencies, employees, media, and public interest groups

Collaborates with team members, including senior leaders, to craft and pitch press releases and thought leadership columns

Arranges for public appearances, media interviews, and related content to increase Sourcewell awareness and embracement, as well as education on Sourcewell’s mission and services offered

Assists with event planning and coordination of promotion and at-event-branding

Represents and organizes staff representation of Sourcewell at public and community events

Maintains a deep knowledge of all Sourcewell division offerings and audiences, positioning, differentiation, and value propositions

Collaborates with marketing team, stakeholders, and industry experts to produce relevant content for both print and digital applications

Creates content assets to support stages of the marketing funnel and clients’ journey process

Produces messaging for advertisements, collateral pieces, emails, white papers, articles, websites, infographics, event speeches, and more

Writes, edits, and sources high-quality content for both internal and external communications

Creates and maintains consistency across all platforms in application of brand tone, use of active voice and people-centered language, and compliance with AP writing style

Leverages industry, business, and product research and best practices to guide content development

Helps identify gaps in partner-facing collateral and works cross-functionally to address creatively

Collaborates with marketing leads to create and maintain editorial, social, and content calendar, generating strategic content ideas and recommendations (white papers, infographics, social posts, guides, multimedia, and other resources)

Crafts compelling content for the broader marketing team, supporting campaigns with engaging copy for a variety of mediums and audiences to inspire, educate, and convert

Collaborates on multimedia projects including promotional and testimonial videos, virtual events, and podcasts

Oversees and utilizes appropriate tools to track and measure content performance, including mentions, shares, and sentiment with both press and social media

Drives high level of audience engagement in direct support of business goals

Solicits and captures user stories via stakeholder interviews, case studies, and advertorials

Collaborates with marketing leads to craft key messaging, identifying opportunities for growth, and communicate recommendations to internal teams

Ensures consistent creative copy across a variety of formats for all divisions

Manages all social media platforms for all divisions, including LinkedIn, Facebook, Twitter, etc.

Maintains day-to-day social media presence, posting and interacting with followers

Implements social media strategies and adopts relevant techniques and content practices

Creates and manages content and calendar for social media platforms

Recommends impactful ways to use social media to help achieve division and organizational goals

Leads community enrichment group and implements and evolves group procedures to enhance public relations opportunities and community impact

Implements reputation risk management best practices and serves as organization’s point person for risk mitigation messaging

Plans and guides development of and communication of information to maintain favorable internal and external public perceptions of Sourcewell’s accomplishments and purpose

Manages day-to-day digital reputation activities and social media sentiment to maximize awareness of and influence public opinion of Sourcewell, including but not limited to online advocacy, editorial, community engagement, education opportunities, etc.

Responds to requests for information from the media and designation of other appropriate spokespersons as needed

Assists in researching and analyzing the market, vertical and trends, social media tools and applications

Assists in developing relevant public relations and communications strategies

Provides unwavering commitment to quality, accuracy, consistency, and adherence to brand standards

Motivates and drives collaboration cross-functionally without direct authority

Collaborates with multimedia staff to ensure video and studio communications meet Sourcewell standards

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Public RelationsSocial Media MarketingContent DevelopmentMedia RelationsEvent PlanningBrand ManagementDigital MarketingEditing SkillsAnalytics Tools

Required

Associate Degree in Social Media Marketing, Public Relations, Communications, or Business-related field, AND Five years of demonstrated experience in Public Relations and/or Social Media Marketing OR A combination of post-secondary education, professional training, and direct relevant work experience equal to eight (8) years

Valid Driver’s License