New Brew · 21 hours ago
Head of Growth Marketing
NYC Metro Area
Full-time
Remote
Senior Level
$135K/yr - $175K/yr
7+ years exp
Maximize your interview chancesBeverage Manufacturing
Hiring Manager
Adam Wolf
Insider Connection @New Brew
Get 3x more responses when you reach out via email instead of LinkedIn.
Responsibilities
Lead and execute performance marketing strategies across key platforms (Shopify, Meta Ads, Google Ads, Omnisend).
Develop and optimize PPC strategies, including paid search, paid social, and retargeting campaigns.
Drive email marketing, SMS campaigns, and subscription-based initiatives to boost customer retention and lifetime value (LTV).
Manage relationships with agency partners to ensure goals are met.
Leverage tools like Google Analytics, Shopify, and other data platforms to measure performance, track key metrics (CAC, LTV, ROAS), and identify areas for optimization.
Use data to analyze customer behavior and campaign performance, refining strategies to maximize ROI.
Develop dashboards and reporting mechanisms to communicate insights and results effectively to stakeholders.
Collaborate with the sales team to align online and offline growth strategies, driving foot traffic and building partnerships with retailers.
Leverage data insights to target new customers and optimize retail marketing efforts.
Work closely with creative teams to produce high-converting ad creatives, engaging content, and impactful brand campaigns.
Ensure consistency in messaging across all channels while amplifying New Brew’s unique value proposition.
Identify and manage partnerships with agencies, influencers, and complementary brands to expand reach and engagement.
Stay ahead of trends in functional beverages, regulated products, and e-commerce to drive innovation.
Qualification
Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.
Required
7+ years of experience in growth marketing, with a proven track record in scaling DTC sales for consumer packaged goods (CPG) brands (beverage industry experience preferred).
Deep expertise in digital marketing, including Shopify, Google Ads, Meta Ads, and Google Analytics.
Strong understanding of performance marketing metrics (CAC, LTV, ROAS) and the ability to optimize based on data insights.
Demonstrated success in managing multi-channel campaigns across digital and offline platforms.
Experience in PPC management, email/SMS marketing, and subscription models.
Familiarity with the unique challenges of marketing a regulated product, including compliance and communication nuances.
Exceptional leadership and collaboration skills, with the ability to work cross-functionally across teams.
Passion for innovative, disruptive, or functional products.
Preferred
Beverage industry experience preferred.
Benefits
Highly competitive compensation and benefits package.
Company
New Brew
Makers of all-natural, non-alcoholic beverages with effects you can actually feel.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Justin Wolf
Co-Founder & CEO
Company data provided by crunchbase
