nscareers · 6 hours ago
Head of Marketing
United States
Full-time
Remote
Director/Executive
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Responsibilities
Narrative Development : Position Truly as a pioneer in permissionless real estate investing, differentiating our product within the crypto space.
Community Growth & Engagement : Launch and manage a Points program to incentivize early user engagement ahead of the TGE. Build and retain an active crypto-native community, including whales and on-chain institutions.
Campaign Strategy & Execution : Oversee marketing initiatives, including content creation, influencer collaborations, and targeted campaigns.
Protocol Partnerships : Identify and cultivate strategic collaborations with other protocols to increase visibility and offer users cross-platform rewards.
Go-To-Market Coordination : Align internal teams, external agencies, and protocol partners to execute a cohesive GTM strategy.
Channel Management : Develop and optimize channels, with a focus on Twitter and other high-impact platforms.
Metrics & KPIs : Define and track KPIs, leveraging data to refine marketing strategies and maximize user acquisition and TVL growth.
Qualification
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Required
Crypto-Native Expertise: Deep knowledge of DeFi, with a strong network in the crypto community.
Strategic Marketing Skills: Proven experience in growth strategy development and execution within DeFi or tier-1 crypto projects.
Player-Coach Leadership: Ability to execute as an IC while scaling and managing a team.
Channel Expertise: Mastery of crypto-focused social platforms (e.g., Twitter, Telegram) and the ability to evaluate and scale new channels.
Data-Driven Mindset: Use metrics to inform decisions and optimize marketing efforts.
Adaptability: Thrive in a fast-paced, early-stage environment with an entrepreneurial spirit.
Preferred
Senior-level marketing experience within a crypto company or founder-level experience with a marketing focus.
Experience leading a DeFi protocol through a TGE.
Technical understanding of on-chain metrics and analytics for marketing optimization.
Company
nscareers
NSCareers is a leading recruitment firm dedicated to connecting exceptional talent with top-tier organizations.
Founded in 2023anantapur, Select an option...
2-10 employeesFunding
Current Stage
Early StageCompany data provided by crunchbase
