THE ANDERSEN AGENCY · 22 hours ago

Email Marketing Manager (Figma software experience required)

Washington, United States

Contract

Remote

Senior Level

$70/hr - $75/hr

5+ years exp

Maximize your interview chances

ConsultingMarketing

Hiring Manager

Cynthia Burns, SHRM-SCP

Insider Connection @THE ANDERSEN AGENCY

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Support Email Strategy for a Free Product Suite and App Subscription (Family, Personal, Basic) Objective: Execute and optimize email campaigns. Product priorities may change as business priorities change:

Develop a welcome email and onboarding emails (Days 3, 7, 30) for the SSO segment.

Create unique welcomes for subscribers vs. non-subscribers.

Develop a second welcome email and onboarding emails (Days 3, 7, 30).

Optimize the first welcome email based on the Journey Lead’s learning plan.

Optimize and rebuild welcome emails and onboarding emails (Days 3, 7, 30).

Develop a strategy to determine which products deserve a welcome email and when other nurturing email programs (e.g., product launches) are more appropriate.

Support all Paid email program efforts as directed by the Lead.

Execute learning plan developed by journey lead as well as perform ongoing optimization

Create monthly summary slides for the journey leads around campaigns performance including reach, opens, clicks and GA’s

Maintain walking-deck and all-up campaign summary tracker of all campaigns for the fiscal including reach, CTR, and GA’s.

Reviewing each campaign for completeness, adherence to objectives, and projected impact

Coordinating approval process for each of the campaigns (Privacy, Legal, Brand and key stakeholders)

Coordinate with TCS on the creation of the campaigns as well as final approval prior to launch

Basic analytics for campaign performance (delivered, open and CTR, GA).

Qualification

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Email Marketing StrategyFigmaEmail Campaign ExecutionEnterprise MarketingConsumer MarketingCampaign Performance Analytics

Required

9+ overall years of experience in the field.

8+ years experience with Creating and deploying Email marketing strategy and campaigns to consumers

5+ years experience with Figma

5+ years experience with marketing for large enterprise companies.

Preferred

Significant experience with consumer and email marketing.

A portfolio with samples of previous work would be nice to see but is not required. The best portfolio would include examples of consumer marketing email campaign and newsletters.